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      • The core variable (that one idea that explains how people resolve their issue–in this case, how people deal with voluntary change) is called moving on. Moving on explains a five-stage process of making voluntary change.
      groundedtheoryreview.com/2020/12/30/moving-on/
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  2. Mar 1, 2012 · Building on the literature of relationship management, this study explores the way organization type influences the nature of the organization–public relationship.

    • Richard D. Waters, Denise Sevick Bortree
    • 2012
  3. Relationship management theory highlights the significance of long-term engagement over short-term interactions with stakeholders. This theory is essential in the context of a changing media landscape, where traditional media is complemented by social media and digital platforms.

  4. Apr 1, 2003 · I then argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm.

  5. Apr 24, 2015 · The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition,...

  6. Oct 19, 2023 · ‘Public relations is the management of mutually influential relationships within a web of constituency relationships.’ It’s still centred on relationships, though these are now ‘mutually influential’ rather than ‘mutually beneficial’.

  7. Jan 18, 2015 · Accordingly, this chapter reviews the concept of holism and its relevance to public relations management, then introduces the notion of management theory and popular managerial concepts to ...

  8. Nov 19, 2009 · Herein, I review the emergence of the relational perspective, summarize the relevant literature, and construct a theoretical statement of that perspective. I then argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm. Please note: Selecting permissions ...

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