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- The asymmetric dominance effect refers to the phenomenon according to which the choice probability of a baseline alternative increases when an inferior alternative -the decoy- is included into the choice set.
www.sciencedirect.com/science/article/pii/S016748701830761XThe asymmetric dominance effect: Reexamination and extension ...
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Episode 2 focuses on exploiting asymmetric dominance in decision theory using a tactic called the decoy effect. It’s a persuasion tactic most often used in advertising (decoy marketing) to influence consumer behavior and choice.
Nov 1, 2007 · We capitalized on the game-theoretic concept of strategic dominance to define a form of asymmetric dominance applicable to interactive decisions and to investigate asymmetric dominance and phantom decoy effects in experimental games.
- Andrew M. Colman, Briony D. Pulford, Fergus Bolger
- 2007
The decoy effect, also called asymmetrical dominance effect or attraction effect refers to a phenomenon where people tend to shift their preference between two options once an asymmetrically dominated third option is introduced to the choice set (Huber, Payne, and Puto, 1982).
Two experiments investigated corresponding strategic asymmetric dominance effects in games. In Experiment 1, 72 players chose strategies in six symmetric 3 · 3 games, each having one strategy dominating just one other, or in reduced 2 · 2 games constructed by deleting the dominated strategies.
- Briony Pulford
Aug 1, 2019 · The asymmetric dominance effect, first demonstrated by Huber, Payne, and Puto (1982), is among the most studied context-dependent behaviors. This effect refers to the systematic violation of rationality induced by the introduction of an inferior alternative to a choice set.
- Oktay Sürücü, Behnud Mir Djawadi, Sonja Recker
- 2019
Decoys are “asymmetrically dominated:” they are completely inferior to one option (the target) but only partially inferior to the other (the competitor). For this reason, the decoy effect is sometimes called the “asymmetric dominance effect.”
The Asymmetric Dominance Effect refers to a cognitive bias in decision-making where an option becomes more appealing when it is compared to an inferior, irrelevant alternative. Explanation. When a consumer is faced with several choices, they tend to evaluate those choices relative to one another.
