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    • Source. The source imagines, creates, and sends (encodes) the message either through speaking, writing, conversation, or another communication channel. In public speaking, the source is the person giving the speech.
    • Channel. The channel is the means or medium through which a message is sent. In business or social situations, common channels are face-to face (conversation, interview, public speech); written (email, text message, letter); social media (Facebook, Twitter, Instagram); and mass media (television, radio, newspapers).
    • Message. The message is the meaning conveyed to the receiver, whether intended or unintended (McLean, 2005). Do not make the mistake of thinking the message is created only through words.
    • Receiver. The receiver is the individual for whom the communication is intended. It is he or she who analyzes and interprets (decodes) the message in ways both intended and unintended by the source (McLean, 2005).
  1. Jan 1, 2001 · In particular, communication (verbal and non-verbal) between representatives of various subjects of society for the purpose of exchanging ideas, values, beliefs, and positions contributes to...

  2. Mar 18, 2024 · Specifying a critical sociological approach to communication can help better define the role of communication at the micro, mezzo and macro levels of society. The multi-paradigmatic heritage of sociological theory can provide new ways of criticising communication power in contemporary society.

  3. Apr 15, 2024 · Sketches the ancient origins of the concept of communication, the distinction between communication as process and product, the social uses of communication, and 20th-century concepts that contributed to communication theory.

  4. May 24, 2019 · The article uses the foundations of Sigman’s Social Communication Theory (SCT) to probe what a general theory of communication might look like if it conceives medium not as existing prior to communication but rather as made in the very process of communicating itself.

    • David Paterno
    • 2020
  5. The range of social issues associated with the study of mass communication has widened, with special attention given to questions of women in society, international communication, and the social consequences of new information technology.

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  7. Identify and explain key concepts and theories related to sociological communication. Analyze communication practices in social contexts, including media, organizations, communities, and interpersonal relationships.

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