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Economics provides a theoretical framework for analysing markets based on the clearly defined structures of perfect competition, monopolistic competition, oligopoly and monopoly. In practice, many media firms – especially broadcasters – have historically tended to operate in markets
- Qualitative and Quantitative Methods
- Data Collection and Data Analysis Methods
- Topics of Investigation
- Recipients
- Media Professionals
- Qualitative and Quantitative Methods in Journals
Before the common methods of the subject can be presented, it is first necessary to define what is meant by “method.” Basically, two types of methods can be distinguished, namely, those that are used in the process of data collection and those that are used in data analysis. Furthermore, qualitative and quantitative methods of collection and analys...
The data collection may, on the one hand, collect primary data for the purpose of the study or use secondary data collected by others. In 60% of JME and IJMM articles, authors have relied on secondary data in the past, in 50% exclusively, and in 10% they have additionally collected primary data. Achtenhagen and Mierzejewska (2016) do not differenti...
The core of media economic research topics lies at the meso level of media organization, which is determined by the micro level of recipient and decision-maker behavior and in turn co-determines the macrolevel of market conditions. In research practice, it is often difficult to draw a clear line between what can be described as media economics and ...
From the perspective of media economics, the recipients play a role primarily as customers but also as a “preliminary product,” for example, when aggregated and qualified recipient attention is to be sold to advertising customers. In the case of recipient financing, the willingness to pay plays a role in addition to the query of content-related int...
Studies on media professionals usually consider them as input factors of media production. It is therefore a question of which personnel in which organizational setting can optimize the output, be it in relation to the financial goals of a company or in relation to the social function of the media. Standardized surveys, less standardized interviews...
In contrast to other social science research fields, there is no pronounced opposition between researchers in media economics who are more strongly oriented towards quantitative or qualitative methods. Although a wealth of quantitative data exists for some research objects, such as usage data from audience research or sales figures, in many other c...
Nov 30, 2023 · This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.
- 3rd Edition
Feb 23, 2011 · Introduction. Scholarship on media economics applies economic principles and theories to the study of organizations and industries engaged in communication. The traditional mass media—newspapers, television, film, magazines, books, and radio—have been the focus of much of the scholarship that media economists have produced.
Feb 8, 2023 · We conducted a global survey asking economic experts on their personal media consumption, their assessment of media quality, and the media's influence on their expectations about future economic developments.
Media economics is the application and study of economic theories and concepts to the media industries. Media economics encompasses all forms of media, including traditional media such as print, broadcasting, music, and film, and new media forms such as the Internet.
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Jun 1, 1998 · Media economics is the study of choices, what incentives and disincentives influence them, and how to make better choices to inform company decisions, public understanding, and policymaking.
