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Dec 11, 2020 · 1. Introduction -- 2. A very short history of magazines -- 3. What is a magazine? -- 4. A look at the magazine publishing boom -- 5. The function and responsibilities of a magazine publisher -- 6. The role of the editor and the writer -- 7. Art, layout, and design -- 8. Developing advertising sales -- 9. How a magazine is produced -- 10.
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career.
- Leonard Mogel
In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations.
- Paperback
- 2
The magazine : everything you need to know to make it in the magazine business. by. Mogel, Leonard. Publication date. 1979. Topics. Periodicals, Revistas (Editoracao), Périodiques. Publisher.
Creating Your Career in Communications and Entertainment Leonard Mogel,1998 This premiere edition from Leonard Mogel provides up to date snapshots with data forecasts and analyses of career opportunities in the worlds of publishing
Try the new Google Books. Buy eBook - $2.28. Get this book in print. Amazon.com; Barnes&Noble.com; Books-A-Million ... Leonard Mogel. Leonard Mogel, 2010 - Business ...
Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.
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