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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC , airing at 7:30 p.m. on Wednesday evenings until December of that year.
- Anthology Drama
Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...
This program was a prestigious showcase for its sponsor, Kraft, winning many awards and becoming a Wednesday night institution. By the end of its run, more than 650 plays, drama and comedy productions, both original and adaptations for TV, had been presented.
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