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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC , airing at 7:30 p.m. on Wednesday evenings until December of that year.
- Anthology Drama
The series – produced by the J Walter Thompson advertising agency – originated from a small converted radio studio at NBC, and for many years the various dramas were introduced by announcer Ed Herlihy, the Kraft Company’s longtime spokesman.
Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...
1958, Kraft Music Hall made the move to television in 1958, replacing the dramatic anthology series Kraft Television Theatre. Milton Berle hosted during the 1958 season. Beginning with the fall 1959...
Kraft Television Theatre (the first full-hour TV drama) aired weekly from 1947 to 1958. (When broadcast from NYC, there were only 8,000 TV sets!) Many famous actors appeared including Grace Kelly,...
Kraft Theatre: With Ed Herlihy, Vaughn Taylor, Valerie Cossart, Dan Morgan. A well-received anthology series presenting live television dramas.
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From the opening night on May 1, 1947, until its close on October 1, 1958, the Kraft Television Theatre produced 650 small screen dramas of remarkably high quality and consistency. Ranging from Shakespeare to original contemporary plays, and presented live on camera by some of America's best actors and directors, Kraft Television Theatre helped ...
