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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.
- Anthology Drama
Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...
The series – produced by the J Walter Thompson advertising agency – originated from a small converted radio studio at NBC, and for many years the various dramas were introduced by announcer Ed Herlihy, the Kraft Company’s longtime spokesman.
Find out how to watch Kraft Television Theatre. Stream the latest seasons and episodes, watch trailers, and more for Kraft Television Theatre at TV Guide.
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Mar 24, 2024 · Kraft Television Theatre | TV Time. 11 seasons • 1947 • Ended. Drama. This live anthology drama series was the first weekly commercial network program. From May to December 1947, NBC aired the show on Wednesday, 7:30 to 8:30 p.m.; for the rest of its run, it was broadcast on Wednesday, 9:00 to 10:00 p.m.
Kraft Television Theatre This live anthology drama series was the first weekly commercial network program. From May to December 1947, NBC aired the show on Wednesday, 7:30 to 8:30 p.m.; for the rest of its run, it was broadcast on Wednesday, 9:00 to 10:00 p.m.
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Learn more about the full cast of Kraft Television Theatre with news, photos, videos and more at TV Guide
