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John Hegeman is VP and Head of Monetization at Meta. He originally joined the company in 2007 and worked on ads for seven years leading ads delivery. In 2016 he moved over to the Facebook app and spent five years leading Feed and other parts of the core product experience including Stories, notifications and integrity.
- Head of Monetization
View John Hegeman’s profile on LinkedIn, a professional community of 1 billion members. Experience: Meta · Education: Stanford University · Location: Menlo Park · 500+ connections on LinkedIn.
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May 22, 2018 · 9 Quick Qs With the New Chief of News Feed, John Hegeman. John Hegeman started at Facebook in 2007, one year after News Feed debuted. A Stanford PhD student in economics, he left academia to help the company design the auction system for its first self-service ads product.
Apr 2, 2024 · Meta's John Hegeman explains to Campaign how the platform is automating creative processes to produce a range of images or videos to enhance campaign efficiency and cost-effectiveness for advertisers.
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Sep 13, 2022 · Beginning with Quarter Confessions, a YouTube series that Callaghan launched while studying journalism at Loyola University in New Orleans, he mastered his now-ubiquitous man-on-the-street...
