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Television advertising is still important and relevant
- Television advertising is still important and relevant in today’s marketing strategy. Despite the popularity of social media and digital advertising, TV advertising still has a wide audience, a significant impact, is inexpensive, can be targeted, and may support digital initiatives.
www.liquona.com/blog/is-tv-advertising-still-relevant/
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Mar 11, 2021 · TV is still incredibly relevant in our age of accountable, data-driven advertising. After all, in my opinion, video is successfully bridging traditional and digital channels, unlike...
Apr 29, 2022 · In turn, marketers pivoted investments from television, radio, newspaper, events, and outdoor advertising to digital channels, from TikTok to TechTarget.
Oct 14, 2024 · But the truth is, TV is not only still relevant—it’s more powerful than ever. In this new era of advertising, television has evolved into something greater, a dynamic platform that spans both broadcast and digital worlds.
Nov 18, 2020 · In the UK, 42% stated television is where they are most likely to find advertising that they trust in comparison to 6% for YouTube and 5% for social media. Effectiveness: Advertisers invest in TV advertising because it works. Studies around the world demonstrate TV’s many effects – and the positive impact it has on other media.
Jan 24, 2024 · For this reason, advertising on traditional broadcast TV is no longer worth the high costs. Advertisers need to evolve beyond traditional linear and broadcast TV and find audiences where they’re watching. However, TV more broadly is not a dead market for advertisers.
Jul 9, 2024 · It’s become an affordable and cost effective marketing channel, with new targeting options meaning you get even more bang for your buck. On average, companies spend under 20k in their TV campaigns. Still, in 2022, total TV advertising spending in the UK was 5.38 billion pounds.
Dec 1, 2023 · By leveraging influencers and user-generated content, businesses are changing the advertising landscape, enhancing brand reach in a way that traditional television struggles to achieve.
