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      • Yes, as a business owner or marketer, it’s your job to spend time scrolling through TikTok. Watching your For You Page is the best way to see what works and what doesn’t, especially in your niche. Over time, you’ll learn what tends to go viral, how creators use animations and captions, comment culture, and TikTok-specific vocabulary.
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  2. Apr 13, 2022 · Many creators use TikTok as a starting point to gain more followers on their other social media platforms. The way TikTok serves as a foundation for growth is just what people need.

  3. Dec 6, 2022 · Only on TikTok – Key TikTok trends, powered by creative effects, sounds and other product features. Breakthrough Stars – The rising creators and celebrities who had big moments on TikTok this year. The Hitmakers – The most popular artists in the app.

  4. Nov 15, 2022 · TikTok has announced its 2022 Discover List, which highlights 50 platform creators that are not only building communities on the platform, and advancing creativity, but are also driving positive impact, on TikTok and beyond.

  5. Feb 24, 2022 · Partnering with creators on TikTok boosts view-through rates for TikTok specific ads by 193%, and branded content coming from creator collabs shows a 27% higher Ad Recall (6). Even TikTok users themselves agree - 62% say that creators are the best way for brands to connect with consumers (7).

  6. There's big footsteps to follow, with TikTok breakout stars like trainspotter Francis Bourgeois, dancer and content creator Tega Alexander, and cookbook chart topping chef Poppy O'Toole are among some of the TikTok creators who have previously gone on to become house hold names.

  7. TikTok World gives you a glimpse at what's coming soon on the platform. See how to tap into new releases, learn from success stories, and hear directly from our creators and leaders.

  8. Nov 15, 2022 · Whether they're empowering others to learn something new, challenging viewers to try trending recipes, or inspiring their audience to join movements that advocate for lasting, positive change, these creators impact culture and society as we know it.

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