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The iconic Sony logo has gone through several changes since its creation in 1955. Learn about the evolution of the logo and its significance to the company's branding.
Feb 27, 2024 · Sony, a global leader in consumer electronics, entertainment, and technology, has a logo that is instantly recognizable. The iconic logo represents the company’s rich history, design influences, and its evolution over the years. Understanding the meaning behind the Sony logo, tracing its fascinating history, exploring the influences on its ...
- History and Evolution of The Sony Logo
- Sony Logo Design Elements
- The History of Sony
- Final Word on The History of Sony
The Sony logo has had quite a rich history, including six redesigns, though only the initial two versions were quite different from the classic logotype we all know today.
Shape: The present Sony logo version comprises a simple logotype that was unveiled in 1959. Some branding experts say that the logotype communicates simplicity and strength. The logotype has undergone several minor modifications throughout its history, mostly based on the recommendations of the ex-Sony president and chairman Norio Ohga. Most of the...
Headquartered in Tokyo, Japan, Sony Corporation is a world-famous multinational conglomerate. Its diversified business consists of industrial and consumer electronics, entertainment, gaming, and financial services. Sony owns the world’s biggest music entertainment business, the world’s biggest gaming console business, as well as one of the biggest ...
Sony is a world-renowned Japanese technology conglomerate founded by Masaru Ibuka and Akio Morita in 1946. It’s one of the biggest producers of multimedia and electronics. It produces records, household appliances, and digital devices, as well as provides financial services. Sony’s other businesses include pictures, music, online companies, and com...
Aug 31, 2023 · The Sony logo is Sony’s intellectual armor, and using it without permission steps on some serious trademark toes. Always check with Sony’s licensing department before even thinking of using it, especially commercially.
Apr 12, 2024 · The emblem symbolizes the application of achievements in modern electronics and multimedia technologies and impeccable Japanese quality – the logo of Sony, founded in 1946. The name and graphics reflect innovative views and features of the national culture.
- 7 May 1946
- Sony City, Minato, Tokyo, Japan
- Masaru Ibuka, Akio Morita
- sony.com
As you go through Sony’s logo evolution below, you’ll notice that Sony’s logo has consistently reflected the evolution of the Sony brand, particularly as the brand transitioned from analog to digital. The designer widely accredited with the initial Sony logo design is Yasuo Kuroki.
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The SONY logo displayed in neon lights in New. York's Times Square. The term Corporate Identity (CI) refers to both a company's characteristics and the image it conveys to the public. In the early years, when Sony was still relatively small and unknown, CI was a totally new concept in Japan.
