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- Le Musk is a first-of-its-kind full-length virtual reality film imagined by Rahman with Intel and partners.
rollingstoneindia.com/a-r-rahmans-virtual-reality-film-le-musk-premieres-at-the-cannes-film-festival-today/A.R. Rahman's Virtual Reality Film 'Le Musk' Premieres at the ...
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Artist AR Rahman talks about the inspiration and technologies used to create the movie Le Musk to be experienced in virtual reality.Find more iQ stories abou...
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By Balakumar K
published 18 May 2022
It premiered at Cannes
A R Rahman's Le Rusk premiered at Cannes. (Image credit: Twitter)
Indian musical icon A R Rahman’s film Le Musk had its premiere at the 75th Cannes Film Festival. Le Musk is a 36-minute long virtual reality film imagined by Rahman with Intel and partners. The film was screened, in collaboration with Marché du Film, at Cannes Film Market`s Cannes XR program, which is a dedicated program for immersive technologies and cinematographic content.
The film's cast includes Nora Arnezeder and Guy Burnet in lead roles, alongside Munirih Grace and Mariam Zohrabyan. Besides composing the score, Rahman has directed the film from the screenplay of Gurachi Phoenix.
Rahman, in a statement, said: "We’ve aimed to create an unprecedented, subtle sensory cinematic surrealism. Aroma and music together bring warm memories subjectively for the audience."
Creating a feature-length Cinema VR experience that pushes boundaries of storytelling and incorporates multiple senses was a guiding force for me, he added.
So what is the technology that provides scented experience for viewers?
For this, Rahman and his team worked with Positron, a Los Angeles-based virtual reality technology and entertainment company. Positron's Voyager VR motion chair gives the extra dimension to the viewers by virtually placing them in the scene. The VR headsets make the viewers feel as if they are right there through that screen, and the film's story is happening around them.
Of course, VR headsets are not new to film viewing. But Positron's Voyager chairs take the experience one step further.
Come visit the @gopositron stand at @mdf_cannes and experience the exclusive world premiere #LeMusk by award-winning composer & director @arrahman! 🤩 Find them at 📍 Riviera (Stand E17)! @RaviVelhal @intel #CannesXR #MDF2 pic.twitter.com/0XLuKYCeKgMay 17, 2022
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And that is precisely what happened at premiere as can be seen by the pics that Rahman shared on his social media handles. Viewers seemed to have had a more immersive and realistic way of experiencing a film rather than sitting down and watching it.
Le Musk is Rahman’s second film after 2021’s 99 Songs which saw the celebrated composer make his writing and production debut.
A post shared by ARR (@arrahman)
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Feb 23, 2023 · Experience the first cinematic sensory experience with movement, feeling, scent, sight, sound, and storytelling. Watch as we take you through the highlights of Le Musk and hear from the...
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- A. R. Rahman
Jun 8, 2022 · Oscar and Grammy-winning composer A.R. Rahman makes his directorial debut with the virtual reality film ‘Le Musk.’. Twenty years since she was orphaned, Juliet Merdinian seeks out the men...
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- A. R. Rahman
‘Le Musk’ is a 37 minute cinematic sensory experience produced, directed and scored by two time Oscar and Grammy winning composer, A. R. Rahman. The virtual-reality piece will be showcased using a motion platform along with scents and haptics to provide a one-of-a-kind immersive experience.
Le Musk is a 2022 Indian virtual reality thriller film written, directed and co-produced by film composer A. R. Rahman. [1] [2] The film stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan. [3][4][5][6] A preview of Le Musk was shown 27 April 2017 at the ‘NAB’, Las Vegas in a room with multi-sensory 'Positron Voyager' VR ...
Le Musk: Directed by A.R. Rahman. With Nora Arnezeder, Guy Burnet, Munirih Grace, David Hiller. Juliet Merdinian, who, 20 years since she was orphaned, seeks out the men who changed her destiny with one powerful memory - that of their scent.
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