Search results
Without any doubt, the FC Bayern is well prepared f or the future due to the digital and international strategy – if this is enough to succeed in China on the long term remains an...
Jan 28, 2021 · Instead of a physical tour of the first team to China, FC Bayern implemented this digitally and, together with partner Audi, generated a reach of around 343 million. FC Bayern has been named the "Most Influential Sports Club 2020" on the social media platform Douyin, known outside China as TikTok.
Nov 9, 2018 · Benjamin Stoll, FC Bayern Munich's head of digital strategy, platforms and innovation, explains how German soccer’s dominant force have transformed their digital infrastructure to serve...
Sep 26, 2016 · Now, the German soccer champion is focusing on a new digital strategy: With FC Bayern Digital 4.0, the record-breaking team wants to offer its fans even better digital services, and it also wants to further expand its international market presence in China, the USA and Arabia.
- Gunnar Jans
Oct 16, 2019 · Mit seiner Strategie „FC Bayern 4.0“ setzt der erfolgreichste deutsche Fußballclub konsequent auf digitale Technologien, um auch in den wichtigsten außereuropäischen Märkten China und USA erfolgreich zu sein. Der Beitrag stellt zunächst das bisherige Erfolgsmodell des FC Bayern München vor.
- Axel Uhl, Raimond Zenhäusern
- 2019
Jan 28, 2016 · German giants Bayern Munich FC have held off all their European rivals in building a digital media presence in China, according to a new survey of the world’s leading clubs which ranks the...
Feb 29, 2016 · As part of project “Digital 4.0″, FC Bayern Munich will completely overhaul it’s current digital media channels in order to rebuild from the ground up with all of its digital infrastructure apart of the football club’s core server infrastructure.
