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Jan 28, 2021 · Instead of a physical tour of the first team to China, FC Bayern implemented this digitally and, together with partner Audi, generated a reach of around 343 million. FC Bayern has been named the "Most Influential Sports Club 2020" on the social media platform Douyin, known outside China as TikTok.
Sep 26, 2016 · Now, the German soccer champion is focusing on a new digital strategy: With FC Bayern Digital 4.0, the record-breaking team wants to offer its fans even better digital services, and it also wants to further expand its international market presence in China, the USA and Arabia.
- Gunnar Jans
Nov 9, 2018 · In May, Bayern announced the launch of FCB Digital & Media Lab, a new multimedia subsidiary – equipped with 60 staff – that will work to hone the club’s digital expertise and offer data and ...
Jul 15, 2015 · But FC Bayern has built a digital bridge to China too, by means of a new Chinese website. At www.fcbayern.cn all Chinese-speaking fans can now follow FC Bayern in detail and stay right up to date with all the latest news. FC Bayern is also releasing a new app for iOS and Android for the Chinese market in cooperation with sports portal HUPU.
Jan 28, 2016 · The collision of a highly competitive sports media landscape and a national mandate to bring international sports to China has created the fastest growing sports market in the world. Here’s a look at how well European football performs in China: Bayern Munich is the #1 team on Chinese digital media.
Feb 7, 2018 · FC Bayern are once again among the best in terms of digital activity in China in 2018. The Red Card: China Digital Football Index is an annual report by Shanghai-based Mailman Group and places Bayern third in the ranking with 66 points behind Manchester United (71) and Real Madrid (68).
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Jan 28, 2016 · German giants Bayern Munich FC have held off all their European rivals in building a digital media presence in China, according to a new survey of the world’s leading clubs which ranks the club...
