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Sep 8, 2023 · Leverage Copywriting and Marketing Skills for Optimal Impact. Every brand requires good copywriting to draw customers in and convince them to engage with the company in some way.
- There Are LOTS of Instructional Resources. “How do I get started?” That’s the number one question people ask when they’re trying to learn copywriting.
- There Are Plenty of Templates to Use. You don’t need to feel stuck writing every word or phrase from scratch. There are tons of templates out there that, if you use them correctly, will help give your copy the extra “oomph” it needs to stand apart from all those other competitors in your niche.
- It’s OK to Swipe Files (aka Ethically Steal) “Whoa, hold on a second. Did you just ask me to steal copywriting content?” Not quite. Copywriters use swipe files all the time – it’s completely fine.
- Copywriting Doesn’t Require a Degree. That’s right! Copywriting is one of the few industries where you don’t need a degree to get started. Even so, it’s good practice for marketers and entrepreneurs to always keep learning about copywriting because the industry changes every day (just like any other).
The best copy is hard to not read and then hard to forget. Copywriting is a craft that needs to be studied, practiced and perfected. If you haven't yet, I'd start by checking out the best work out there.
- Marry Copy with Design. A good copywriter knows words and imagery go hand-in-hand. Apple does a great job of marrying compelling product imagery of the latest iPhone or MacBook with easy-to-read copy.
- Use Language Your Customer Understands. Beginners and new copywriters fall into the trap of using complicated language to demonstrate expertise. Here’s a friendly reminder from top copywriter Eugene Schwartz
- Sell Using Customer Testimonials. Acquiring and using customer testimonials is key for any copywriter wanting to increase client conversion. Top copywriter Robert Collier dropped this bombshell back in the early 1900s
- Sell with Benefits, Not Features. New copywriters often get excited about what a product can do, but here’s why customers really buy… according to Joanna Wiebe of Copyhackers
- Before You Start, Get to Know Your Audience. We hear a lot about privacy concerns, but 65 percent of consumers are willing to share their data to get a personalized experience.
- Use the Right Tone. Writing well is about more than choosing the right words. Tone, or the attitude you use, gives your writing far more context than your word choice.
- Stress Your UVP (Unique Value Proposition) The internet and the rise of globalization have given us more options than ever. Online sales keep growing, with a 14.2 percent increase in the U.S. alone.
- Use Storytelling. An Authencity Gap Study across 300 brands and five categories highlights how important authenticity is to consumers and how much they value transparency, so you must back your stories up with real-world data and examples.
3 days ago · What real, working copywriters will tell you is that, yes, copywriting is very hard to break into—if you don’t have any training or experience. If you have no training or experience and apply for a job, you’re up against people who do have training.
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Nov 27, 2023 · Copywriting doesn’t have to be hard. Apple does a great job of marrying compelling product imagery of the latest iPhone or MacBook with easy-to-read copy. They apply principles top copywriter Leo Burnett articulated long ago.
