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1. www.investopedia.com › articles › investingBlackBerry: A Story of Constant Success and Failure

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   Apr 14, 2024 · Marguerita Cheng. BlackBerry Limited (BB), known as Research in Motion (RIM) until January 2013, has a long history of extreme success and failure. It’s credited by many as creating the first...

2. hbsp.harvard.edu › product › TB0485-PDF-ENGThe Rise and Fall of BlackBerry | Harvard Business Publishing ...

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   Jun 1, 2017 · The company established a competitive advantage based on product differentiation and saw BlackBerry become one of the most recognizable and valuable global brands. Unfortunately, the initial success could not be sustained once competitors, and particularly Apple, entered the smartphone market.

3. www.theverge.com › 2016/9/30 › 13119924BlackBerry's success led to its failure - The Verge

   www.theverge.com › 2016/9/30 › 13119924

   Sep 30, 2016 · Success, as BlackBerry had a decade ago, breeds two interrelated negatives: conservatism and complacency. At the time of the iPhone and Android’s arrival, the whole mobile industry was on the...

4. hbr.org › 2013 › 08Blackberry Forgot to Manage the Ecosystem

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   Aug 19, 2013 · The story of Blackberry underlines a new truth about the competitive landscape we live in: success or failure isn’t a function of a good product or service, or a well-run, cost effective...

5. curiouscaseofcontent.medium.com › the-rise-andThe Rise and Fall of BlackBerry: A Tale of ... - Medium

   curiouscaseofcontent.medium.com › the-rise-and

   Mar 30, 2024 · In the ever-shifting landscape of the tech industry, the story of BlackBerry stands as a testament to the importance of innovation and adaptability. So, as you navigate the turbulent waters of...

6. d3.harvard.edu › platform-digit › submissionThe Rise and Fall (and Rise Again?) of BlackBerry - Digital ...

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   Feb 1, 2018 · Even after the competitive entry of the iPhone in 2007 and Google’s Android OS in 2008, BlackBerry was certainly not destined for failure. In fact, BlackBerry continued to dominate the smartphone market through 2010, when it still held over 40% of domestic and nearly 20% of global market share.

7. People also ask

   Why is BlackBerry a success story?

   • The story of Blackberry underlines a new truth about the competitive landscape we live in: success or failure isn’t a function of a good product or service, or a well-run, cost effective company with a sound capital structure. It also requires an effective strategy to manage your ecosystem. Accelerate your career with Harvard ManageMentor®.

   Blackberry Forgot to Manage the Ecosystem - Harvard Business Review

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   Is BlackBerry a success or a failure?

   • Success, as BlackBerry had a decade ago, breeds two interrelated negatives: conservatism and complacency. At the time of the iPhone and Android’s arrival, the whole mobile industry was on the precipice of moving to bigger touchscreen displays.

   BlackBerry's success led to its failure - The Verge

   www.theverge.com/2016/9/30/13119924/blackberry-failure-success

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   Is BlackBerry destined for failure?

   • Over the ensuing decade, the BlackBerry became the device of choice in corporate America due to its enterprise-level security and business functionality. Even after the competitive entry of the iPhone in 2007 and Google’s Android OS in 2008, BlackBerry was certainly not destined for failure.

   The Rise and Fall (and Rise Again?) of BlackBerry

   d3.harvard.edu/platform-digit/submission/the-rise-and-fall-and-rise-again-of-blackberry/

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   Why did BlackBerry fail to keep up with Apple and Google?

   • BlackBerry’s failure to keep up with Apple and Google was a consequence of errors in its strategy and vision. First, after growing to dominate the corporate market, BlackBerry failed to anticipate that consumers — not business customers — would drive the smartphone revolution.

   The Fatal Mistake That Doomed BlackBerry - TIME.com

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   Why did the BlackBerry PlayBook fail?

   • The BlackBerry Playbook tablet was introduced on the QNX platform. Unfortunately, it turned out to be a total failure due to its high price, limited features, and poor performance. The next generation of BlackBerry phones were announced in 2011, but the eventual product—the BlackBerry 10— failed to catch on.

   BlackBerry: A Story of Constant Success and Failure - Investopedia

   www.investopedia.com/articles/investing/062315/blackberry-story-constant-success-failure.asp

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   Why did BlackBerry fail?

   • Poor execution. Even when it did try to adapt, BlackBerry couldn’t execute properly. The launch of the touchscreen Storm in 2008 was a colossal failure. The 2010 release of the Playbook tablet was largely derided for a lack of native email, calendar, and contacts applications.

   The Rise and Fall (and Rise Again?) of BlackBerry

   d3.harvard.edu/platform-digit/submission/the-rise-and-fall-and-rise-again-of-blackberry/

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8. business.time.com › 2013/09/24 › the-fatal-mistakeThe Fatal Mistake That Doomed BlackBerry - TIME.com

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   Sep 24, 2013 · BlackBerry’s failure to keep up with Apple and Google was a consequence of errors in its strategy and vision. First, after growing to dominate the corporate market, BlackBerry failed to...