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  1. Apr 14, 2024 · BlackBerry Limited , known as Research in Motion (RIM) until January 2013, has a long history of extreme success and failure. It’s credited by many as creating the first smartphone.

  2. May 26, 2021 · What led to the Failure of BlackBerry. When BlackBerry reached its peak, it took several non-strategic and unreasonable steps that resulted in some big losses. Likewise, it raised its highest stock with the value of $230 which is now worth $4.

  3. Jun 1, 2017 · The company established a competitive advantage based on product differentiation and saw BlackBerry become one of the most recognizable and valuable global brands. Unfortunately, the initial success could not be sustained once competitors, and particularly Apple, entered the smartphone market.

  4. Aug 19, 2013 · The story of Blackberry underlines a new truth about the competitive landscape we live in: success or failure isnt a function of a good product or service, or a well-run, cost effective...

  5. Sep 30, 2016 · Success, as BlackBerry had a decade ago, breeds two interrelated negatives: conservatism and complacency.

  6. Feb 1, 2018 · Over the ensuing decade, the BlackBerry became the device of choice in corporate America due to its enterprise-level security and business functionality. Even after the competitive entry of the iPhone in 2007 and Google’s Android OS in 2008, BlackBerry was certainly not destined for failure.

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  8. May 26, 2015 · Unlike Enron, which was undone by its executives' illegal activities, or Lehman Brothers, which collapsed as part of a larger global banking crisis, BlackBerry's rise and fall is a modern-day...

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