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  1. Apr 14, 2024 · Marguerita Cheng. BlackBerry Limited (BB), known as Research in Motion (RIM) until January 2013, has a long history of extreme success and failure. It’s credited by many as creating the first...

  2. Sep 30, 2016 · Success, as BlackBerry had a decade ago, breeds two interrelated negatives: conservatism and complacency. At the time of the iPhone and Android’s arrival, the whole mobile industry was on the...

  3. Mar 30, 2024 · In the ever-shifting landscape of the tech industry, the story of BlackBerry stands as a testament to the importance of innovation and adaptability. So, as you navigate the turbulent waters of...

  4. The BlackBerry story serves as a cautionary tale about the imperative of adaptability in the ever-evolving tech industry. It underscores the challenges faced by industry leaders in sustaining relevance amid rapid technological advancements.

  5. Aug 19, 2013 · The story of Blackberry underlines a new truth about the competitive landscape we live in: success or failure isnt a function of a good product or service, or a well-run, cost effective...

  6. Jun 1, 2017 · The company established a competitive advantage based on product differentiation and saw BlackBerry become one of the most recognizable and valuable global brands. Unfortunately, the initial success could not be sustained once competitors, and particularly Apple, entered the smartphone market.

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  8. Aug 19, 2023 · 1. Slow to Adapt. At its peak, BlackBerry's innovation kept us all on our feet. BBM revolutionized instant messaging, and its devices also helped speed up smartphones to what today are effectively portable mini-computers.

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