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  1. Apr 14, 2024 · Marguerita Cheng. BlackBerry Limited (BB), known as Research in Motion (RIM) until January 2013, has a long history of extreme success and failure. It’s credited by many as creating the first...

  2. Sep 30, 2016 · Success, as BlackBerry had a decade ago, breeds two interrelated negatives: conservatism and complacency. At the time of the iPhone and Android’s arrival, the whole mobile industry was on the...

  3. Mar 30, 2024 · In the ever-shifting landscape of the tech industry, the story of BlackBerry stands as a testament to the importance of innovation and adaptability. So, as you navigate the turbulent waters of...

  4. May 12, 2023 · But its story is just one example of how challenging it is for organizations to not just become innovators, but to respond quickly to new challenges and opportunities. Wild and innovative ...

    • Danny Maiorca
    • Senior Author
    • Slow to Adapt. At its peak, BlackBerry's innovation kept us all on our feet. BBM revolutionized instant messaging, and its devices also helped speed up smartphones to what today are effectively portable mini-computers.
    • Losing Its Core Market. Another reason BlackBerry's fall from grace was so steep is that it didn't pay as much attention to the likes of BlackBerry-created phones for businesses.
    • The BlackBerry Operating System. Another key reason behind BlackBerry's failure was its loyalty to its operating system—despite some significant flaws.
  5. Jan 3, 2022 · As that fateful shutdown day approaches, it may be hard to understand just how ubiquitous the BlackBerry was before iPhone and Android came along, and just how precipitous its market share drop...

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  7. Feb 6, 2024 · In this article, we shall shed light on the key factors that contributed to BlackBerry's decline and examine the lessons that can be learned from its spectacular failure. The Rise of BlackBerry. Missed Opportunities and Lack of Adaptation. The Rise of the iPhone and Android. The Failure to Innovate.