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Jun 1, 2017 · The company established a competitive advantage based on product differentiation and saw BlackBerry become one of the most recognizable and valuable global brands. Unfortunately, the initial success could not be sustained once competitors, and particularly Apple, entered the smartphone market.
- History of Blackberry
- The Game Changer
- The Swings
- Corporate Comeback
- Will Blackberry Survive?
- The Bottom Line
The pioneer in bringing email services to handheld mobiles, with its trademark QWERTY keyboard, BlackBerry became an instant darling of world leaders, corporate honchos, and the rich and famous alike. Indeed, owning a BlackBerry device was once a status symbol, and BlackBerry addictionwas a prevalent condition. The always-on, always-connected wirel...
BlackBerry’s stock price peaked at an all-time high of $147 in mid-2008. A year earlier, Apple Inc. (AAPL) introduced its iPhone—the first prominent touchscreen phone. BlackBerry ignored it initially, perceiving it to be an enhanced mobile phone with playful features targeted at younger consumers. However, iPhone was a huge hit—and this was the sta...
In 2009, RIM secured first place in Fortune’s 100 fastest-growing companies. In September 2010, Comscore reported RIM having the largest market share (37.3%) in the U.S. smartphone market. Its global user base stood at 41 million subscribers. Unfortunately, that was the peak of market penetration for RIM in the United States. After that, the compan...
The high volatility in the stock is attributed to several comeback attempts, corporate developments, associated recommendations by analysts, and competitor developments. In April 2010, RIM acquired the real-time operating system QNX, which formed the basis of the BlackBerry Tablet OS. The BlackBerry Playbook tablet was introduced on the QNX platfor...
In its current iteration, BlackBerry Limited is a provider of cybersecurity and Internet of Things (IoT) services, having effectively given up on smartphones as a business. On April 3, 2024, the company issued fiscal year (FY) 2024 total revenue of $853 million, with IoT revenue of $815 million and cybersecurity revenue of $280 million. Q4 fiscal 2...
BlackBerry is an example of the big risks associated with the highly dynamic technology sector. None of the industry rankings, predictions, or recommendations seems to fit the BlackBerry stock play. Long-term investors have been burned, while only a few traders may have made money on the wide swings. Unless confirmed news of solid acquisition or pa...
Feb 1, 2018 · Even after the competitive entry of the iPhone in 2007 and Google’s Android OS in 2008, BlackBerry was certainly not destined for failure. In fact, BlackBerry continued to dominate the smartphone market through 2010, when it still held over 40% of domestic and nearly 20% of global market share.
Apr 21, 2021 · Transforming BlackBerry: From Smartphones to Software. On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company.
Aug 19, 2013 · The story of Blackberry underlines a new truth about the competitive landscape we live in: success or failure isn’t a function of a good product or service, or a well-run, cost effective...
Sep 30, 2016 · Success, as BlackBerry had a decade ago, breeds two interrelated negatives: conservatism and complacency.
People also ask
Is BlackBerry a success or failure?
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Why did BlackBerry leave the smartphone market?
Oct 1, 2013 · A new account of “ the fall of BlackBerry ” in Canada’s Globe and Mail sheds light on the torment of the country’s once-mighty technology champion with some new revelations of internal rifts and...
