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  1. Apr 14, 2024 · BlackBerry Limited (BB), known as Research in Motion (RIM) until January 2013, has a long history of extreme success and failure. It’s credited by many as creating the first smartphone. And...

  2. Sep 30, 2016 · Success, as BlackBerry had a decade ago, breeds two interrelated negatives: conservatism and complacency.

    • Danny Maiorca
    • Senior Author
    • Slow to Adapt. At its peak, BlackBerry's innovation kept us all on our feet. BBM revolutionized instant messaging, and its devices also helped speed up smartphones to what today are effectively portable mini-computers.
    • Losing Its Core Market. Another reason BlackBerry's fall from grace was so steep is that it didn't pay as much attention to the likes of BlackBerry-created phones for businesses.
    • The BlackBerry Operating System. Another key reason behind BlackBerry's failure was its loyalty to its operating system—despite some significant flaws.
  3. Mar 30, 2024 · Failure to adapt. While competitors embraced touchscreen technology and app ecosystems, BlackBerry clung stubbornly to its iconic physical keyboard. The world moved on, leaving BlackBerry...

  4. Oct 1, 2013 · BlackBerry (or Research in Motion as it was called until recently) was one of the best-known examples of a company run by co-CEOs – co-founders Jim Balsillie, pictured left, and Mike...

  5. Jan 8, 2022 · Key points: BlackBerry has been leapfrogged by the iPhone. In recent years, BlackBerry switched to cybersecurity software and embedded operating systems for cars. BlackBerry's 5G phone is still coming out, though with significant delays. Top executives hungered for their “crackberries” and that allowed the company to charge premium prices.

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  7. Though BlackBerry has less than 1% of the smartphone market share today, it once had more than 50%. The question is how such a successful company could fall so far.

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