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Jun 1, 2017 · The company established a competitive advantage based on product differentiation and saw BlackBerry become one of the most recognizable and valuable global brands. Unfortunately, the initial success could not be sustained once competitors, and particularly Apple, entered the smartphone market.
- History of Blackberry
- The Game Changer
- The Swings
- Corporate Comeback
- Will Blackberry Survive?
- The Bottom Line
The pioneer in bringing email services to handheld mobiles, with its trademark QWERTY keyboard, BlackBerry became an instant darling of world leaders, corporate honchos, and the rich and famous alike. Indeed, owning a BlackBerry device was once a status symbol, and BlackBerry addictionwas a prevalent condition. The always-on, always-connected wirel...
BlackBerry’s stock price peaked at an all-time high of $147 in mid-2008. A year earlier, Apple Inc. (AAPL) introduced its iPhone—the first prominent touchscreen phone. BlackBerry ignored it initially, perceiving it to be an enhanced mobile phone with playful features targeted at younger consumers. However, iPhone was a huge hit—and this was the sta...
In 2009, RIM secured first place in Fortune’s 100 fastest-growing companies. In September 2010, Comscore reported RIM having the largest market share (37.3%) in the U.S. smartphone market. Its global user base stood at 41 million subscribers. Unfortunately, that was the peak of market penetration for RIM in the United States. After that, the compan...
The high volatility in the stock is attributed to several comeback attempts, corporate developments, associated recommendations by analysts, and competitor developments. In April 2010, RIM acquired the real-time operating system QNX, which formed the basis of the BlackBerry Tablet OS. The BlackBerry Playbook tablet was introduced on the QNX platfor...
In its current iteration, BlackBerry Limited is a provider of cybersecurity and Internet of Things (IoT) services, having effectively given up on smartphones as a business. On April 3, 2024, the company issued fiscal year (FY) 2024 total revenue of $853 million, with IoT revenue of $815 million and cybersecurity revenue of $280 million. Q4 fiscal 2...
BlackBerry is an example of the big risks associated with the highly dynamic technology sector. None of the industry rankings, predictions, or recommendations seems to fit the BlackBerry stock play. Long-term investors have been burned, while only a few traders may have made money on the wide swings. Unless confirmed news of solid acquisition or pa...
Feb 1, 2018 · Over the ensuing decade, the BlackBerry became the device of choice in corporate America due to its enterprise-level security and business functionality. Even after the competitive entry of the iPhone in 2007 and Google’s Android OS in 2008, BlackBerry was certainly not destined for failure.
Apr 21, 2021 · On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the By 2009 it had come to dominate the North American and global smart phone markets.
Aug 19, 2013 · The story of Blackberry underlines a new truth about the competitive landscape we live in: success or failure isn’t a function of a good product or service, or a well-run, cost effective...
Oct 10, 2023 · We'll dissect the critical decisions, market shifts, and, most importantly, the glaring lack of innovation that led to its downfall. Whether you're a tech enthusiast, a business leader, or someone interested in the dynamics of success and failure, this article promises to offer valuable insights.
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PDF | On Mar 1, 2017, Rajasekharan Pillai published Blackberry's Chronicle: An Eventful Journey into Turmoil | Find, read and cite all the research you need on ResearchGate.
