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Feb 14, 2023 · The commercial included Miami Heat star Jimmy Butler, Los Angeles Sparks star Nneka Ogwumike, and tennis legend Serena Williams.
Feb 8, 2023 · A roundup of the commercials airing at the 2023 Super Bowl with Serena Williams, Alicia Silverstone, Jack Harlow, Missy Elliott and more.
- Meghan Trainor for Pringles. Ever get your hand stuck in a Pringles can? Well, you’re in good company. The salty snack’s Super Bowl ad makes the case that everyone from judges to surgeons to Hot 100-topping artists like Meghan Trainor (who made a surprise appearance in the commercial set to the tune of Tina Turner’s “The Best”) have fallen victim to the lengthy tube’s irresistible appeal.
- Jack Harlow, Missy Elliott and Elton John for Doritos. Three cross-generational artists teamed up for an ad from everyone’s favorite cheese-dusted chip set to a classic tune from the disco era.
- Sarah McLachlan for Busch Light. Sarah McLachlan — whose heartbreaking song “Angel” has soundtracked countless American Society for the Prevention of Cruelty to Animals commercials, which never fail to elicit tears — had a little fun with her ASPCA association in a Super Bowl spot for Busch Light.
- Jennifer Lopez and Ben Affleck for Dunkin’ As Ben Affleck mans a Dunkin’ drive-thru, quizzing customers as to whether they recognize his face from anything, Jennifer Lopez rolls up to the window, asking her husband incredulously, “Is this what you do when you say you go to work?”
- DraftKings/Molson Coors. One of the more head-scratching ads of the night was in support of not just one brand, but two. Or three. Or maybe four? Marking the first Super Bowl ad for Miller Light and Coors Light in 30 years due to a contract stipulation with parent company AB InBev, the commercial purports to be for either one brand or the other, with a Coors Light guy and a Miller Light guy fighting it out in a bar.
- FanDuel. DraftKings' online betting rival FanDuel has also gotten in on the Super Bowl publicity stunt action, though theirs is a little easier to parse.
- Oikos. One of the few athletes starring in a Super Bowl commercial this year is NFL legend, MLB outfielder, broadcaster, and coach Deion Sanders. In the ad, the man known as Prime Time hosts a family reunion cookout where his relatives show off various feats of strength, from his son and daughter crushing footballs and tackling each other to more superhuman acts, like Aunt Tracie knocking a football piñata into the sky and an elderly Sanders relative (Deion in old man makeup) breaking a picnic table with his bare hands.
- Rakuten. Pop culture nostalgia is a tried-and-true strategy for Super Bowl commercials (and advertising in general), and this year online coupon site Rakuten (formerly Ebates) is aiming straight for the geriatric millennial feels with a "Clueless"-inspired campaign starring Cher Horowitz herself, Alicia Silverstone.
Dec 6, 2023 · Advertisers’ eagerness around the big game stems from the fact that consumer interest remains strong. The 2023 Super Bowl, broadcast by Fox, attracted a record-breaking audience of over 115 million viewers, up 2% from the year prior.
Feb 15, 2023 · Super Bowl Commercials 2023: Watch All the Big Ads From Sunday's Big Game. Catch up on funny and heartwarming ads starring celebrities like Ben Affleck, Serena Williams, Dave Grohl, Peyton...
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Feb 13, 2023 · YouTube | e.l.f. Cosmetics. Even if you're not a football fan, we can all probably agree that two of the best things about the Super Bowl are the halftime show and the commercials. This year...
