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- YouTube's revenue almost doubled to $7 billion in the second quarter of 2021, fueled in large part by a rebound in online advertising.
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Oct 14, 2024 · YouTube Key Statistics. YouTube generated $31.5 billion revenue in 2023, a 1.3% increase year-on-year. Over 2.7 billion people access YouTube once a month. YouTube’s most subscribed channel is T-Series, however Mr. Beast earned the most revenue in 2023. YouTube Premium reached 100 million subscribers in 2024.
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Jul 27, 2021 · Alphabet just set an all-time record revenue of $61.9 billion in Q2 2021, and set record profits for the third quarter in a row.
Jul 28, 2021 · YouTube's revenue almost doubled to $7 billion in the second quarter of 2021, fueled in large part by a rebound in online advertising. The video-sharing giant unveiled a strong three-month ...
- Martin Coulter
- Henry Blodget
- YouTube Revenue
- YouTube Market Share
- YouTube Users
- YouTube Monetization
- YouTube Net Worth & Earnings of Creators
- YouTube Profit Margins
- YouTube Growth Forecasts
- YouTube Financial Model
- YouTube valuation Model
YouTube generated an estimated ~US$35 billion in annual revenue in 2021-22. YouTube has two primary revenue streams: 1. Ad sales(85% revenue): YouTube sells targeted ads within video content across its +2 billion monthly active users. It shares ad revenue with content publishers via a 45/55 split in favour of publishers; and 2. Subscription(15% rev...
YouTube has an estimated 4% share of digital ad spend globally (ex China). Global ad spend (ex China) is +$700bn dollars annually, of which +60% is spent on digital (web and mobile) having dramatically grown from a pre pandemic share of 50%. Alphabet (Google Search, Display and YouTube) and Meta (Facebook, Instagram) dominate digital ad spend with ...
YouTube has over 2 billion monthly active users and is the second largest social media platform in the world. YouTube is an online video platform that allows content creators (individuals and businesses) to publish videos for users to watch. YouTube sells ads to businesses placed within video content and shares the revenue with publishers. YouTube ...
YouTube’s key revenue driver is its ability to monetize its monthly active user base. We can assess its performance vs peers by comparing the average annual ad spend generated by each provider divided by its monthly active user base. Facebook currently generates ~3x higher ad revenue per active user than YouTube across both Facebook and Instagram p...
YouTube shares 55% of ad revenue with publishers via content costs. In 2021 YouTube paid an estimated $15.9bn to creators and is expected to pay over $19bn in 2022. YouTube has dramatically increased the net worth of creators. The top 10 highest paid YouTube stars was estimated by Forbesto have generated $300m in earnings throughout 2021 with half ...
YouTube has an estimated gross profit margin of ~38% which is signficantly lower than competitor Meta (Facebook, Instagram) with ~80%. This is attributable to YouTube's revenue sharing model paying a significant proportion of ad revenues to content creators. YouTube’s major costs can be separated across 3 categories: 1. Cost of Revenue: variable co...
Based on our above analysis and understanding we base our growth thesis for YouTube on two key drivers: ad monetization and stable user growth. Ad MonetizationYouTube is early in its monetization strategy and has largely relied on ad revenue from high quality in-video ad formats driven by impressions. It has begun to experiment with new formats inc...
With our supporting growth thesis for YouTube established, we are able to forecast the future generated cash flows over the next 10+ years. Revenue forecastsThe key revenue drivers are Monthly Active Users, ARPU, Premium Subs and Pricing. We then cross check this against our estimates for the global digital ad spend market. YouTube Forecast Revenue...
Putting it all Together - What is the Valuation for YouTube?To complete our valuation we must estimate the terminal value at the end of our 10 year forecast period. The terminal value represents the present value of the company’s cash flows at that time assuming the cash flows of the firm will grow at a constant rate forever. We need two final assu...
Feb 1, 2022 · Google parent company Alphabet reported $257 billion in revenue for 2021, a 41 percent increase from the year prior. In the fourth quarter of 2021, the company had $8.6 billion in YouTube ad...
- Kim Lyons
Feb 2, 2022 · As per Alphabet’s report, YouTube generated $8.6 billion in ad revenue in Q4 2021, while for the full year, YouTube brought in $28.8 billion in advertising income. As you can see, that’s a significant jump on YouTube’s 2020 performance.
Jul 27, 2021 · YouTube accelerated back into high growth for the second quarter of 2021, as ad revenue hit a record $7.0 billion for the period. Advertising revenue at the world’s biggest video platform...
