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    • $4.60 per dollar

      • According to Kantar’s Super Bowl LVI Ad Effectiveness Report, the 2022 Super Bowl ads delivered an average ROI of $4.60 per dollar spent, with ads for T-Mobile, Verizon, AT&T, Disney+, Sam’s Club, and General Motors achieving the best results.
      www.kantar.com/north-america/company-news/in-game-ad-revenue-for-super-bowl-lvi-increased-by-more-than-143-million

      In-game ad revenue for Super Bowl LVI increased by ... - Kantar

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  3. www.verizon.com › about › newsVerizon customers make up 60% of Super Bowl LVII attendees

    Feb 13, 2023 · 60% of the 67,827 attendees used Verizon’s wireless network, equivalent to the 2022 game. On game day, Verizon fans used 47.8TB of data in and around the stadium, the equivalent of a single user binge watching HD video for more than three years.

  4. www.globenewswire.com › news-release › 2023/02/13Verizon customers make up 60% of Super Bowl LVII attendees

    Feb 13, 2023 · The data usage by Verizon customers was up 36% over the 30.4TB used at Super Bowl LVI in 2022. Verizon’s team of 100 engineers, nearly 2X the size of an NFL team roster, staffed Verizon’s ...

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  6. www.forbes.com › sites › brettknightThe Money Behind Super Bowl 56: 11 Numbers You Need ... - Forbes

    Feb 10, 2022 · Here are 11 dollar figures to know. $0: The combined paycheck, roughly speaking, for Super Bowl halftime performers Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

  7. www.verizon.com › about › newsVerizon returns to Super Bowl to spotlight new 5G Internet ...

    Feb 9, 2022 · Verizon makes $119 million long-term investment throughout Los Angeles and Inglewood in preparation for the big game at SoFi Stadium. NEW YORK – Verizon, an Official Technology Partner and the Official 5G Network of the NFL, returns to the Super Bowl for the fifth consecutive year with an in-game advertisement.

  8. www.nytimes.com › athletic › 31169472022 Super Bowl commercials FAQ: What an ad costs, who’s ...

    Feb 8, 2022 · The average price for a 30-second ad for Sunday’s game has been said to be $6.5 million, per NBC. Last year, CBS charged an average of $5.5 million for a half-minute of in-game airtime. What’s...

    • Bill Shea
    • Senior Writer

  9. www.kantar.com › north-america › company-newsIn-game ad revenue for Super Bowl LVI increased by ... - Kantar

    Feb 3, 2023 · According to Kantar’s Super Bowl LVI Ad Effectiveness Report, the 2022 Super Bowl ads delivered an average ROI of $4.60 per dollar spent, with ads for T-Mobile, Verizon, AT&T, Disney+, Sam’s Club, and General Motors achieving the best results.

  10. www.statista.com › statistics › 251585Super Bowl advertising revenue 2023 - Statista

    Feb 7, 2024 · In 2023, companies spent an estimated 600 million U.S. dollars on in-game advertising during the Super Bowl. The Super Bowl LVII was played between the Kansas City Chiefs and the...

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