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May 4, 2021 · 0. 1. 2. Cinema has seen more changes than almost any other form of entertainment still in existence – and a shift from paper posters to digital displays is only one of the most recent. This change has been gradual, so much so moviegoers almost didn’t notice the swapping out of poster frames for LCD screens. The film poster, originally ...
The research library boasts a massive collection of roughly 10,000 vintage movie posters that date back to the 1920s. ... 4000 of the posters have been digitized, and the collection is slowly ...
Feb 9, 2015 · How the movie poster survived the digital age: A timeline. The medium has always been light on its feet, adapting with the changing times and moods of moviegoers. Movie posters are as old as ...
- Julia Hawes
- Lobby Cards
- Hand-Painted/Printed Canvas For Theaters Storefronts
- Standees
- Printed Newspaper/Magazine Ads
- Street Art
- 3D Billboards/Outdoors
- Collective Transportation Vehicles
- Subway Stations
- VHS, DVD, Blu-ray and Ost
- 0 Websites
As the name suggests, lobby cards were smaller cardboard posters, usually in landscape format (36 cm × 28 cm), that were displayed in the lobbies and foyers of cinemas to lure film-goers’ attention. Usually they consisted of a set of eight cards (even though they could range from four up to sixteen cards): one title card – a lobby card of special d...
Prior to the technological progresses that made possible large-scale printing in paper, vinyl, canvas and other media, the images that were displayed in the storefronts of theaters were hand-painted by skilled painters. They created a charcoal grid on a white canvas, on the floor, where they drew, square by square, an augmented version of the artwo...
Real-size cardboard cutouts – standees – of one character or a composition of characters are often seen in the hallways of multiplexes as part of advertising campaigns. This has always been an efficient way to grab people’s attention and nowadays, with the power of digital platformsFootnote 1, it invites them to ‘jump’ in the composition and take p...
Ever since the inception of cinema, films have been advertised in newspapers and magazines. Because the size of the publication and the advertising space available changed on each specific request, the elements of the film poster needed to be re-arranged accordingly so (Fig. 4).
Very few promotional campaigns can afford elaborate street art interventions, but this can be a very appealing and eye-catching way to promote a film. One of the more successful cases in recent years, which resulted in a viral hashtag (#8bitlane) and countless photos and videos on social media and websites, was orchestrated by Disney in Brick Lane ...
Advertising a film outdoors also demands significant investment and, as such, it is something that not all film distributors can afford. While the size and the place where the outdoor is displayed are the two major variables for its impact and the number of people that will be able to see it, creative and ingenious solutions could also be rewarded ...
As transportation vehicles that are constantly cruising city streets and seen by millions of people, buses have always been used for advertising purposes. The side and back of buses usually display narrow horizontal designs. In London, double-decker buses (like the iconic AEC Routemaster) even demands a image in form of a T where the top bar stretc...
Like buses, subway stations are city spaces with enormous affluence of people every day, where a film can be advertised to potential filmgoers. Film posters displayed in walls and lightboxes have been around for decades at the entrance, escalators and train platforms, but in 2008, an article on The New York Times accounted for new advertising space...
Home video has been, for the past thirty years, one of the media where the film poster design is most used. Usually only the artwork and the film title are seen on the cover (eventually actors names and logos of relevant festival selections and award wins/nominations too), while the billing block and all technical information, along with synopsis a...
Stargate (released in the US in October 1994) and Star Trek Generations (released the next month) are the first two films to have had websites, and while it’s not consensual which website went online first , it is safe to assume that after that year and up to the present, internet has been playing a greater role in the advertisement of film mainly ...
Jan 1, 2023 · Collecting movie posters: Changes in the digital age. January 2023. Punctum International Journal of Semiotics 09 (01):31-51. DOI: 10.18680/hss.2023.0003. Authors: Margaux Cerutti. To read the ...
The bulk of the collection comes from the Interstate Theater Circuit—a chain that, at one time, “consisted of almost every movie theater in Texas”—and encompasses not only posters but film stills, lobby cards, and press books from “the 1940s through the 1970s with a particular strength in the films of the 1950s and 60s, including musicals, ...
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Jan 25, 2024 · For my system, I also compiled a library of over 3,500 high-resolution (4K) movie posters based on my own film library, and (as an art director by trade), I retouched hundreds of the posters to remove dust, dirt, scratches, and other imperfections, and calibrated every single poster to have perfect black levels on an OLED display, as that's the type of TV I used for my setup.
