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Aug 15, 2024 · An overwhelming 99% of U.S. households now subscribe to at least one or more streaming services, with Netflix, Amazon Prime Video and Apple TV+ topping the charts.
Jun 4, 2024 · In 2023, global streaming subscriptions are projected to top 1 billion, doubling since 2018. Streaming’s share of total TV viewing time has also steadily risen, reaching 31% in the US last year...
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Oct 8, 2024 · Netflix has the strongest brand awareness of all online streaming services, with 96% of people in the UK having heard of it. On average, people in the UK spend four times as much time watching...
- How Much Is The Global Video Streaming Market Worth?
- Has Streaming Activity Increased Around The World Since Covid-19?
- How Much Can The Us Streaming Audience Watch?
- What Percentage of Us Households Have A Paid TV subscription?
- What Percentage of Us Households Have Subscriptions to Streaming Services?
- How Much Are People Paying For Streaming Services?
- What Are The Most Attractive Features of A Video Streaming Service?
- What Do Consumers Think of Streaming Service Bundles?
- What Is The Main Reason People Might Cancel A Paid Streaming subscription?
- What Device Do People Use Most For Streaming?
The global video streaming industry was valued at a whopping $50.11 billion in 2020 and rose to $60.1 billion by 2021. The market is expected to grow annually by 21% between 2021 and 2028, giving it an estimated total value of $330 billion by 2030.1, 32
Streaming increased by 21% over Q3 2020. Looking at individual regions, Africa had the greatest surge in streaming activity, increasing 273%. Oceania had the second highest increase at 80%. North America’s streaming market has steadily increased by 2% over the past few years. Netflix saw a huge spike in subscriptions in Q1 2020 due to COVID-19 rest...
During lockdown in March 2020, the U.S. streaming audience watched a massive 160 billion minutes of content — the equivalent of 304,414 years of straight watching. If you were to put that in historical context, it was when humans evolved. Still, that number was surpassed in the last week of December 2021, with the U.S. audience streaming a total of...
In 2021, it was reported that 67% of U.S. households had a paid TV subscription, proving that while cord-cutting is popular, it has not completely taken over the industry. That said, with many streaming services offering live TV packages, that figure could change.4
Around 85% of U.S. households now have at least one subscription to a video streaming service, such as Netflix, Hulu, Amazon Prime Video orMax. U.S. users have an average of four streaming service subscriptions, according to the Deloitte Digital Media Trends Study. Another study found that 7% of Americans have six or more streaming subscriptions.3,...
A full 15% of people said they spend $50 or more on video streaming subscriptions per month, but the majority of people spend between $20 and $29.99. Those aged 35 to 49 spend the most on streaming subscriptions, with 24% paying for more than five. A whopping 93% of Americans said they plan on increasing their streaming options or at least making a...
From a 2021 survey of people aged 18 and over, 35% said the top feature that made them want to watch subscription video on demand (SVOD) was having access to the shows they want. Coming in at a close second, 34% said it was being able to binge-watch content.9
In one survey, 46% of people said the streaming service choice was becoming overwhelming and 64% said they would prefer a bundle that allowed them to choose which streaming services they wanted. While cord-cutters initially turned to streaming services to circumvent package deals, it seems many consumers now want some sort of streaming service bund...
Though there can be many reasons for subscription cancellations, 49% of people said the most likely reason would be a price increase, and 31% said it would be specific content being removed. However, a portion of subscribers plan to cancel after watching a specific show. For instance, Apple TV+ had success with Ted Lassoin the last two quarters of ...
In late 2021, more than 81% of U.S. households had at least one TV-connected device, an increase from 72% in 2019. In Q3 2021, 73% of global viewing time was on big screen TVs. That includes streaming directly on a smart TV, or using streaming devices or game consoles connected to a TV. Asia was the only region where big screen TVs didn’t dominate,...
Jan 27, 2022 · The stunning growth of video streaming services like Netflix, Amazon Prime Video and Disney Plus, has transformed how we watch movies and TV shows. Here we speak to industry insiders, from...
Apr 30, 2024 · Following another year of losses with subscription growth plummeting to 10.1% in 2023 vs. 21.6% in 2022, the industry faces the daunting task of identifying new ways to increase profitability that...
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The stunning growth of video streaming services like Netflix, Amazon Prime Video and Disney Plus, has transformed how we watch movies and TV shows. Here we speak to industry insiders, from...
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