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  1. This statistic shows the gross sales of Mattel's Hot Wheels brand worldwide from 2016 to 2023. In 2023, Mattel's Hot Wheels brand generated gross sales amounting to more than 1.43 billion U.S ...

  2. en.wikipedia.org › wiki › Hot_WheelsHot Wheels - Wikipedia

    hotwheels.com. Hot Wheels is an American media franchise and brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. [2] It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.

  3. Aug 8, 2024 · Mattel has been selling Hot Wheels for $1.00 over the past 50 years. Over the last few years, Mattel’s Hot Wheels segment has been significantly growing in revenue worldwide. In 2023, it generated more than 1,400 million US dollars. As of April 2023, Hot Wheels was the fifth most popular entertainment brand among Canadian children aged 3 to 6 ...

  4. Nov 9, 2022 · While Toyota was busy celebrating its status as the world’s largest car company after selling 9.5mn cars in 2020, Hot Wheels – the maker of the micro machines that litter living rooms around ...

  5. Born From Competitive Spirit. In 1968, Hot Wheels die-casts were designed to revolutionize toy vehicles by looking cooler and performing better than the competition. More than five decades later, Hot Wheels is now the #1 selling toy in the world.*.

  6. Dec 5, 2019 · 1971 Purple Olds 442 – $12,000. Woody Itson | Car and Driver. Manufactured exclusively in Mattel's Hong Kong facility in 1971, the purple Olds 442 is considered by many collectors to be not only ...

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  8. Dec 21, 2023 · Hot Wheels sales boost Mattel. ... Elliot Handler decided to enter the toy car market in 1966. Toy cars sold well in the '50s and '60s. ... Did someone really pay $70,000 for a Hot Wheels car?

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