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  1. Jan 28, 2021 · Instead of a physical tour of the first team to China, FC Bayern implemented this digitally and, together with partner Audi, generated a reach of around 343 million. FC Bayern has been named the "Most Influential Sports Club 2020" on the social media platform Douyin, known outside China as TikTok.

  2. Sep 26, 2016 · Now, the German soccer champion is focusing on a new digital strategy: With FC Bayern Digital 4.0, the record-breaking team wants to offer its fans even better digital services, and it also wants to further expand its international market presence in China, the USA and Arabia.

    • Gunnar Jans
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  3. Jan 28, 2016 · The collision of a highly competitive sports media landscape and a national mandate to bring international sports to China has created the fastest growing sports market in the world. Here’s a look at how well European football performs in China: Bayern Munich is the #1 team on Chinese digital media.

  4. Jan 29, 2016 · According to a Chinese survey of the world's leading football clubs, FC Bayern München have come out on top as having the best media presence in China.

  5. Nov 9, 2018 · Now, Bayern are taking that fan-friendly identity into the digital world. A big part of the club’s efforts has involved hosting regular HackDays which bring together supporters, students and ...

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  6. Aug 24, 2020 · FC Bayern München has opened three football schools and trained hundreds of coaches since opening its branch in China. With the commitment, the treble champion is hoping for a foothold in a huge market.

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  8. Aug 13, 2021 · Bayern Munich says it is always on the lookout for the "Yao Ming of football" as the German giant continues to strengthen its Chinese ties.

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