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Jan 28, 2021 · Instead of a physical tour of the first team to China, FC Bayern implemented this digitally and, together with partner Audi, generated a reach of around 343 million. FC Bayern has been named the "Most Influential Sports Club 2020" on the social media platform Douyin, known outside China as TikTok.
Sep 26, 2016 · Now, the German soccer champion is focusing on a new digital strategy: With FC Bayern Digital 4.0, the record-breaking team wants to offer its fans even better digital services, and it also wants to further expand its international market presence in China, the USA and Arabia.
- Gunnar Jans
Jan 29, 2016 · According to a Chinese survey of the world's leading football clubs, FC Bayern München have come out on top as having the best media presence in China.
With around 500 official fan clubs in 100 countries and around 92 percent of non-German followers on social media platforms, FC Bayern ensures that it is always accessible and tangible for its fans across the world. It communicates in 10 different languages and is continuously expanding its presence on social media.
Mar 23, 2017 · FC Bayern München is strengthening its focus on the Asian market, and has now officially opened its office in Shanghai. The aim, in addition to sponsor acquisition, is to further expand the FC Bayern brand in China and intensify contact with organizations, clubs, and local fans.
Jan 28, 2016 · Bayern Munich is the #1 team on Chinese digital media. Manchester United is the most followed club on Chinese social media. WeChat follower numbers are revealed publicly for the first time ever with 4 clubs reaching over 50,000 followers.
Jan 22, 2020 · FC Bayern were honoured in the China Digital Football Index 'Red Card', winning gold in the 'Best Fan Event' category. Furthermore, the youth work and cooperation with the Chinese Ministry of Education was awarded silver out of all the development projects, while Bayern also won bronze in the 'Best Sponsoring' category for its nationwide ...
