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- The core of Ryanair’s TikTok strategy has been a commitment to funny, self-deprecating posts combined with expert navigation of viral trends. Whilst the former makes the brand feel down-to-earth and genuine to the consumer, the latter provides a baseline for high engagement on the platform.
www.thevalueengineers.com/up-up-and-away-tiktok-brand-voice-the-rise-of-ryanair/
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Nov 11, 2023 · Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1 million followers on TikTok - half a million more than EasyJet,...
Nov 11, 2023 · Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1 million followers on TikTok - half a million more than EasyJet,...
Jul 20, 2023 · The core of Ryanair’s TikTok strategy has been a commitment to funny, self-deprecating posts combined with expert navigation of viral trends. Whilst the former makes the brand feel down-to-earth and genuine to the consumer, the latter provides a baseline for high engagement on the platform.
Jan 5, 2023 · With nearly 700,000 followers on Twitter and more than 1.9 million users subscribing to its TikTok videos, it’s no surprise that other brands have attempted to mimic the way Ryanair presents itself online. But there’s a fine line to tread between being effective and offensive, as Corcoran explains.
Jan 27, 2023 · Short and engaging video content. One of the key ways Ryanair has been using TikTok is by creating short, entertaining videos that showcase the fun and adventurous side of travel. These...
Apr 27, 2022 · As a result, many airlines have started thinking about how they can leverage TikTok, with the airline furthest ahead being European LCC Ryanair. The signature of the Ryanair TikTok account is a 737 with moving eyes and lips in front, which other airlines have tried to copy. The Ryanair team clearly gets it.
Aug 16, 2024 · Some 82 per cent of UK users say Tiktok has inspired them to consider new travel destinations. Travel brands like Ryanair, British Airways, Hilton, Expedia and Booking.com have jumped on this ...
