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      • Pixar makes money by unifying art and technology to produce original animated films that motivate audiences to buy movie tickets, DVDs, digital copies, and merchandise. These films are marketed towards children, but have the emotional depth and production quality to appeal to adults.
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  2. Nov 23, 2021 · Movie-making is more about strategy than creativity for Marvel. For Pixar, the core business strategy is its movie-making process. Being into the animation film business, Pixar knew it was essential to make movies that are “liked” and “high quality.”

  3. The trick to fostering collective creativity, Catmull says, is threefold: Place the creative authority for product development firmly in the hands of the project leaders (as opposed to corporate...

  4. Apr 1, 2008 · Walt Disney’s mantra was, “I don’t make movies to make money—I make money to make movies.” That’s a good way to sum up the difference between Disney at its height and Disney when it was lost. It’s also true of Pixar and a lot of other companies.

  5. Since then many millions of people have enjoyed one successful Pixar animated movie after another. We’ll take a quick look at the filmmaking process used by Pixar Animation Studios to understand how they deliver films that the audience embraces and loves.

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  6. Jan 2, 2020 · Pixar creates small teams and empowers them to develop ideas that convince leadership of a film's potential. Once executive confidence is established, a movie can be funded...

  7. Apr 9, 2014 · Ed Catmull is a co-founder and the longtime head of Pixar Animation Studios, which struggled for 10 years from its founding in 1986 until the runaway success in 1995 of its first feature film, Toy ...

  8. Mar 15, 2016 · 1. Build a braintrust. Two heads are indeed better than one, and three are better than two, and so on... It's a simple but profound truth that Pixar leverages using its famed "braintrusts," super...

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