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- With around 500 official fan clubs in 100 countries and around 92 percent of non-German followers on social media platforms, FC Bayern ensures that it is always accessible and tangible for its fans across the world. It communicates in 10 different languages and is continuously expanding its presence on social media.
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Nov 9, 2018 · Put simply, Bayern’s ability to connect with their fanbase is one that resonates far and wide, embodying German soccer’s fan-first approach which has become the envy of other supporters across...
Mar 12, 2020 · During a lecture at Munich Business School, Benno Ruwe from FC Bayern München offered insights into the club's internationalization strategy.
FC Bayern Munich are a standout example of how clubs can use data to drive commercial success. Working with SAP , Bayern combined data from 52 platforms to create a 360 degree view of their fans called the ‘golden fan record.’
To make FC Bayern as accessible as possible to our fans from all over the world, we communicate globally in 10 different languages and in a multitude of countries. The international FC Bayern family is very important to us and we're constantly striving to further develop our social media platforms. Social Media.
Apr 22, 2019 · Rudolf Vidal, Bayern Munich president of the Americas, said the club is prioritizing a business-to-consumer (B2C) strategy to grow its international fanbase, particularly in North America.
Go to the homepage: FC Bayern München. FC Bayern München ... International. Guiding Principles. Strategy. Red&Gold Football... FC Bayern. Club. Strategy; Club.