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      • Unlike most review sites, BBB requires consumers to provide their names and shares this information with the business to confirm the interaction and prompt a response. This and other measures help maintain the integrity of BBB's customer reviews by reducing the incidence of fake reviews.
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  2. Mar 21, 2022 · In this article, we break down the power of customer reviews for your business, why reviews are essential to consumers, and how to leverage reviews to help your business be better.

  3. We do take steps to minimize misuse and improve consumer experience by: BBB® Reviews. Validating the email address or phone number of reviewers. Allowing the business to confirm an...

  4. This and other measures help maintain the integrity of BBB’s customer reviews by reducing the incidence of fake reviews.

  5. Aug 28, 2019 · When a company gets accredited by the BBB, to maintain a high accreditation, you're going to want to make sure that you don't have complaints. But, of course, not all customers will be 100%...

    • Wayne Elsey
    • How Does A Business Receive A Good BBB Rating?
    • How to Maintain Your BBB Rating
    • Why A Good BBB Rating Matters

    The BBB awards approved businesses a score from 1-100, which corresponds to a letter grade, as you’d see on a school report card. You can receive an A+, A, or A-, on down through F. There are 13 specific factors that the BBB usesto create your numeric score: 1. Complaint volume (weighted by complaint age) 2. Unanswered complaints 3. Unresolved comp...

    To maintain your high rating, you’ll need to focus on two things: One is continuing to score points by addressing the first four factors above (and waiting on the fifth). An uptick in recent complaints, or a lack of effort on your part to resolve customer issues, will ding your score. Two, you’ll need to avoid losing points in the other eight facto...

    The BBB isn’t perfect—in the past, it has been accused of unclear or unfair practices itself—but it’s well-regarded by many. Over 400,000 businesses across the country have BBB accreditation, and as a result, attracts those customers who may be concerned with how a business treats its clients. Millions of customers visit the BBB site each yearto se...

  6. Aug 20, 2024 · A string of positive BBB reviews can be a powerful motivator for consumers, signaling a business’s commitment to quality and customer satisfaction. Conversely, negative reviews can serve as a cautionary tale, alerting potential customers to potential issues or concerns.

  7. Sep 21, 2021 · Customer reviews do not factor into a business's BBB rating. Here's the secret sauce for what the BBB is looking at when it assigns a rating: Complaint history : How many complaints a business has received, given its size, and whether those complaints were resolved expediently and "in good faith," even if the customer isn't satisfied.

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