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      • Unlike most review sites, BBB requires consumers to provide their names and shares this information with the business to confirm the interaction and prompt a response. This and other measures help maintain the integrity of BBB's customer reviews by reducing the incidence of fake reviews.
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  2. We do take steps to minimize misuse and improve consumer experience by: BBB® Reviews. Validating the email address or phone number of reviewers. Allowing the business to confirm an interaction...

    • Report a Scam

      Report a scam to the BBB. Help the Better Business Bureau...

  3. This and other measures help maintain the integrity of BBB’s customer reviews by reducing the incidence of fake reviews.

  4. This and other measures help maintain the integrity of BBB’s customer reviews by reducing the incidence of fake reviews. Read More about Customer Reviews. Read More about how to...

  5. Aug 28, 2019 · When a company gets accredited by the BBB, to maintain a high accreditation, you're going to want to make sure that you don't have complaints. But, of course, not all customers will be 100%...

    • Wayne Elsey
    • How Does A Business Receive A Good BBB Rating?
    • How to Maintain Your BBB Rating
    • Why A Good BBB Rating Matters

    The BBB awards approved businesses a score from 1-100, which corresponds to a letter grade, as you’d see on a school report card. You can receive an A+, A, or A-, on down through F. There are 13 specific factors that the BBB usesto create your numeric score: 1. Complaint volume (weighted by complaint age) 2. Unanswered complaints 3. Unresolved comp...

    To maintain your high rating, you’ll need to focus on two things: One is continuing to score points by addressing the first four factors above (and waiting on the fifth). An uptick in recent complaints, or a lack of effort on your part to resolve customer issues, will ding your score. Two, you’ll need to avoid losing points in the other eight facto...

    The BBB isn’t perfect—in the past, it has been accused of unclear or unfair practices itself—but it’s well-regarded by many. Over 400,000 businesses across the country have BBB accreditation, and as a result, attracts those customers who may be concerned with how a business treats its clients. Millions of customers visit the BBB site each yearto se...

  6. Sep 21, 2021 · Customer reviews do not factor into a business's BBB rating. Here's the secret sauce for what the BBB is looking at when it assigns a rating: Complaint history : How many complaints a business has received, given its size, and whether those complaints were resolved expediently and "in good faith," even if the customer isn't satisfied.

  7. May 9, 2020 · While the Better Business Bureau doesn’t have any real power or authority, it can have an effect on your business. BBB accreditation could bring customers to your business―but you’ll have to pay for the privilege. And bad reviews or an arbitrary bad grade could damage your reputation.

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