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Apr 24, 2024 · Lots of quality discussion and reactions helps a Page obtain a higher ranking with LinkedIn. Now that you have a bit of an idea as to why some LinkedIn profiles and pages rank above others, let’s go into how you can make it happen for yourself.
May 2, 2024 · LinkedIn SEO is the practice of optimizing your business page and content to rank higher in LinkedIn’s native search results. Just like traditional SEO, it involves using the right keywords, creating great content and building a strong presence on the platform.
Jun 13, 2023 · Search engine optimization (SEO) on LinkedIn means improving your profile (or your company’s page) to rank higher in LinkedIn’s search results. And higher rankings make it more likely for recruiters or potential clients to find you.
- Why Create A LinkedIn Company page?
- How to Create A LinkedIn Company Page
- 9 Tips For Creating A Successful LinkedIn Company Page
LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 720 million users. A well-optimized LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader, and offers other great benefits in the process, like…...
If you haven’t already created a personal LinkedIn account, you’ll need to do so first. (Here’s LinkedIn’s step-by-step guide). Now, let’s get down to business. 1. On the Create a LinkedIn Page page, select Company. 2. Fill in company details. A page preview displays how it looks as you add content. Choose a good URL for your brand. If you can, mak...
1. Upload a great profile image and banner
Your profile image is the first thing people searching for your company on LinkedIn will see, so make a good impression. Company Pages with profile pictures get six times more visitorsthan those without. Choosing a LinkedIn profile image is straightforward: take your company logo (the same one you’re using on your other social media channels) and resize it to fit the platform’s requirements. The profile banner above your company logo offers a bit more room for creativity, as there are no hard...
2. Write a compelling “About Us” section and include relevant keywords
Carefully selected images will hook a prospect, but it takes words to reel them in. A well-optimized “About Us” section on your Company Page is a tightly worded paragraph (2,000 characters or less) telling visitors everything they need to know about your company. Use simple, accessible language informed by keyword research to outline your business goalsin words anyone will understand. Ultimately, you want your About Us section to tell your company story and help people see the value of your p...
3. Post to your Company Page regularly
LinkedIn reports that companies who post weekly see a 2x lift in engagement, so plug your page with fresh content on the reg. With a variety of post options available to LinkedIn users—articles, images, video, documents—you’ve got a wealth of ways to entertain and inform your audience. Here’s how to use LinkedIn’s content formats. Articles: LinkedIn is unique among social networks in that it allows for long-form content — so this is your chance to sound off (though LinkedIn recommends keeping...
Gain insight into the performance of your LinkedIn Page with rich analytics that gauge trends across metrics and time periods. Analytics are available for all Page admin roles.
Jul 31, 2024 · The level of activity on your LinkedIn page significantly influences its ranking. Active pages that frequently update their status, share posts, publish articles, and engage in discussions tend to rank higher.
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Apr 12, 2024 · Track and evaluate your LinkedIn Company Page performance by setting the right goals; track specific metrics as they relate to those goals.
