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Jul 31, 2024 · An email newsletter is a regularly sent email that informs subscribers about the latest news and updates about a product or brand. It's a valuable tool for businesses to stay connected with their customers, promote new products and services and build brand awareness.
- Myrtle’s irresistible sense of style. Founded in 2011 by Whitney Bickers and named after her great-great-grandmother, Myrtle is an online boutique featuring pieces by independent female designers.
- Nutriciously’s mouth-watering summer recipes. We love how this email newsletter introduction by Nutriciously gets right down to business. It has a bit of conversational banter at the top but the main image clearly shows the value to the reader right off the bat—22+ fresh vegan summer salad recipes.
- An Indigo Day’s chic freebie. Fans of Jessica Camerata’s fashion and lifestyle blog, An Indigo Day, will love her awesome newsletters as well. Jessica sends weekly digest emails to educate readers about her newest blog posts, including a personal note.
- D’Ana Joi’s inviting photo and tone. We love this particular intro from multi-passionate coach D’Ana Joi because it leads with a great photo of herself (important because she’s selling coaching services) on a brightly colored backdrop.
- Define your goals, audience and email marketing strategy. The first step to creating a newsletter is to have a clear understanding of the goal of your emails, your audience and your strategy for reaching people.
- Select a newsletter design and email marketing software or tool. Remember how I said you don’t need to be a graphic designer to create amazing email newsletters?
- Choose a template and email layout accordingly. The next step is to choose a template that suits your needs and email content goals (see #1). This involves considering what kind of email layout will serve you best.
- Add your content, personalize your email design and prioritize accessibility. Once you’ve chosen a newsletter template, the next step in the production process is to 1) swap in your desired content and 2) personalize your email design.
- Ginny Mineo
- Review successful newsletter examples. Where do you start? Before you get started creating an email newsletter, look at some examples in (and outside of) your industry.
- Evaluate whether or not you need an email newsletter. I know it can be kind of scary pushing back on your boss about a project you’ve been handed, but if an email newsletter isn’t right for your marketing, you shouldn’t waste your time working on one.
- Figure out what kind of newsletter you want to send. One of the biggest problems with email newsletters is that they're often cluttered and unfocused because they're supporting every aspect of your business.
- Balance your newsletter content to be 90% educational and 10% promotional. Chances are, your email newsletter subscribers don't wantto hear about your products and services 100% of the time.
You need to start by grabbing readers’ attention with a good subject line and header, then you need to deliver interesting or valuable content that your subscribers want to read. Following some basic email newsletter, examples and tips can help you make your newsletter a welcome sight in subscribers’ inboxes.
Keep your loyal customers in the loop with information newsletters. Learn how to create the best newsletters for business—with real examples.
Apr 9, 2024 · 21 Top Email Newsletter Examples. Email Newsletter Ideas. Email newsletters can include a weekly round-up of blog posts, case studies regarding your product or service, upcoming company events and webinars, or even a behind-the-scenes look at your company.
