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Create a Prime Video line item. Choose line type: Video. Assign the appropriate product category/subcategory. It’s recommended to select one subcategory that classifies the campaign/brand. Within the inventory targeting, click change beside the Deals category to locate Prime Video deals.
Prime Video helps brands connect with audiences at the intersection of entertainment and commerce where they shop, read, watch, listen, and play. Prime Video households spend 22% more per month in the Amazon store than non–Prime Video households. 3. On average, 84% of Prime Video households have shopped on Amazon. 4.
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Nov 6, 2023 · “In the U.S., [Prime Video ads] will reach an estimated 115 million viewers on a monthly basis.” 1 These audiences are also Amazon shoppers: 84% of Prime Video households shopped on Amazon in the past month. 2 And Prime Video households are 25% more likely to have an annual household income greater than $150K than non–Prime Video ...
Feb 29, 2024 · Amazon DSP (Demand Side Platform), on the other hand, is a specific component of Amazon Ads that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon. Amazon DSP is designed for advertisers who want to leverage Amazon’s rich data to reach audiences across Amazon sites and apps as well as through a ...
Jan 2, 2018 · Amazon Video Platform. 1. Build Up the Buzz Before Distribution. The first step to making your independent film successful on Prime comes long before anyone ever views the movie on the platform ...
- Jesse Janson
Jan 24, 2024 · Benefits for Brands with the Introduction of Prime Video Ads on TV and Movies. 1. Massive and Diverse Audience. With the introduction of Prime Video Ads on TV and movies, brands gain access to a massive and diverse audience. Amazon Prime's extensive subscriber base ensures that your message reaches millions of engaged viewers across various ...
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Nov 14, 2022 · History of Amazon Prime Video. Amazon launched their original over-the-top (OTT) streaming platform as Amazon Unbox in September 2006. It rebranded as Amazon Instant Video in 2011 and gave Amazon Prime members access to 5,000 movies and tv shows. The company dropped “instant” from the name in 2015, formally becoming Amazon Video.