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  1. Taking our Japanese DNA and embracing a tech-forward vision for our brand with a modern, cutting-edge identity, that brings to life a dynamic icon.

    • 1 min
    • 11.6K
    • Nissan Europe
  2. Jul 15, 2020 · Nissan's electric vehicles will feature an exclusive illuminated logo lit by 20 LEDs (corresponding to the number of years between logo redesigns), a prominent visual reminder that Nissan is driving towards an electrified future.

    • The Design Process
    • “More Designed Than Manufactured”
    • Logo Roll-Out

    In 2017, Nissan senior vice president of global design Alfonso Albaisa began work on Nissan’s logo and brand identity. Albaisa set up a design team led by the deputy general manager of Nissan’s advanced design department Tsutomu Matsuo. The team was led by three keywords: thin, light and flexible. A two-year design process followed. “Inspiration wa...

    The previous logo was inspired by Nissan founder Yoshisuke Aikawa’s mantra: ‘if you have a strong belief, it penetrates even the sun’. The logo’s circular design featured a horizontal plate with the company’s name. Nissan says that it was a priority to retain this belief, and so the new logo’s core elements are familiar. The result is a flat design...

    The new logo rolls out from July, in both digital and physical platforms. It will first appear on the new electric vehicles, followed by a wider roll-out. The company lists letterheads, dealership signs, social media and digital advertising among these. It is hoped that the four iterations of the logo will be able to flex across all these uses. One...

  3. Aug 14, 2020 · To learn more, call us directly or email info@gosokal.com today. Check out the links below to learn more about the new Nissan Logo and the 2021 Nissan Ariya. 👇THE NEW NISSAN LOGO IS...

    • 3 min
    • 1846
    • Sokal
  4. Aug 11, 2024 · What led Nissan to adopt a circular logo after World War II? In what ways has the brand changed its logo since the 1980s? What does the recent redesign of their logo mean for Nissan?

  5. Our Logo Evolution. Our new modern, cutting-edge identity is both a dynamic and warm icon. We are taking our Japanese DNA and embracing a tech-forward vision for our brand. We’ll celebrate our past while moving into the future with this new badge.

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  7. The Nissan logo, also known as the Nissan “Badge of Honor,” has gone through several changes throughout the company’s history. The current version of the logo, which was introduced in 2020, features a minimalist design consisting of two interlocking shapes: a circle and a rectangle.

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