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  1. Primary logo. Our logo is the face of our brand. It brings together our name and our central proposition, ‘Knowledge Applied’. It is our most recognisable brand asset. Use the logo locked to the wordmark ‘Knowledge Applied’. Download Knowledge Applied logo.

  2. Use this guide to bring the Sheffield Hallam brand to life with confidence and clarity. Our logo, colour palette, font and tone of voice are the heart of our visual identity, with each playing a crucial role in identifying our brand. They help to project our unique personality and identity.

  3. Along with our logo, it’s our most identifiable asset, visible on our campuses as you walk through the city, prospectuses landing on doormats, and across digital communications. Our brand colours aren’t common in the education sector. This allows us to stand out in the marketplace.

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  4. Sheffield Hallam University has a strong and recognizable brand. The SHU brand is designed to be distinctive, memorable, and engaging, and it encompasses a range of visual elements that help to convey the university's identity and personality.

  5. Sheffield Hallam University brand guidelines 8 Our logo, colour palette, typeface and tone of voice are the heart of our visual identity, with each playing a crucial role in identifying our brand. Implemented with cohesion and consistency, they help to project our unique personality and identity.

  6. Sheffield Hallam University (SHU) is a public research university in Sheffield, South Yorkshire, England. The university is based on two sites; the City Campus is located in the city centre near Sheffield railway station, while the Collegiate Crescent Campus is about two miles away in the Broomhall Estate off Ecclesall Road in

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  8. This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .

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