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- The fleur-de-lis represents the north point on a map or compass and is intended to point Scouts on the path to service. The three lobes on the fleur-de-lis represent the three parts of the Scout Promise: duty to God, service to others and obedience to the Scout Law.
en.wikipedia.org/wiki/World_Scout_Emblem
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The Scout symbol is one of the best known global ‘brands’. It’s often known as the arrowhead or fleur-de-lis, but the origins of one of the worlds best known icons can be confusing.
The Scout emblem. Discover the meaning behind the World Membership Award. Duty to our world, Dharma, Allah or God. The two five-point stars. One stands for knowledge, and the other for truth points combined represent. This depends on the Promise you have chosen to make. points of the Scout. Service to others. The reef knot.
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Mar 28, 2023 · English. A new brand and visual identity for the Scouts goes live today, focusing on skills for life as our key benefit. As well as making it easier to talk about Scouting, we are introducing a new logo, colour palette, free brand font and tone of voice.
Aug 5, 2024 · The World Scouting logo leads the way across our communications, marketing, and digital applications, especially at smaller sizes and brings a modern touch to our brand's identity. There are two language versions of the logo in English and French, the two official languages of World Scouting.
- Maya Taylor
use Scout logos without localisation, Scout names, badges or awards for fundraising or commercial purposes without a commercial licence from UK Headquarters; offer a personalisation service to other Scout sections, Groups, Districts or counties without a commercial licence from UK Headquarters
Learn more about our brand and get all you need to create great communications. Download guidelines and logos straightaway, or if you are an adult volunteer you can register to access a wide range of tools, resources and templates.
The new visual identity and logo are easier to use in print and online and our brand font is now free. Above all, it works just as well locally as nationally, which is vital in supporting volunteer recruitment and communications in over 7,000 Scout Groups across the UK.