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- Starting an Email Newsletter. The most important thing you’ll need to start your email newsletter is an email marketing service provider. These are companies that allow you to collect email addresses and send mass emails.
- Creating an Email List. An email list is basically a contact list of your subscribers. Think of it as a directory of the email addresses of all the users who signed up to receive your email newsletter.
- Setting Up Your Email List Settings. The first thing you would want to set up is a welcome email. This is the email message sent to your users when they join your email newsletter.
- Adding Newsletter Signup Forms to Get More Subscribers. Now that you have signed up with an email marketing platform and set up your email list, it’s time to start promoting it.
- Define your goals, audience and email marketing strategy. The first step to creating a newsletter is to have a clear understanding of the goal of your emails, your audience and your strategy for reaching people.
- Select a newsletter design and email marketing software or tool. Remember how I said you don’t need to be a graphic designer to create amazing email newsletters?
- Choose a template and email layout accordingly. The next step is to choose a template that suits your needs and email content goals (see #1). This involves considering what kind of email layout will serve you best.
- Add your content, personalize your email design and prioritize accessibility. Once you’ve chosen a newsletter template, the next step in the production process is to 1) swap in your desired content and 2) personalize your email design.
- Embed your signup form on your Facebook page. Integrating a signup form into your Facebook business page makes it as easy as possible for your Facebook fans to submit their email addresses.
- Promote your lead magnet. To encourage email signups, create a lead magnet, like a guide, a tutorial, an e-book, or a recorded webinar, for Facebook fans to receive once they sign up with their emails.
- Collect emails with Facebook group signups. Consider creating an exclusive Facebook group for your business fans. You can encourage signups by offering additional perks for joining, like access to special materials, discounts, or contests and giveaways.
- Run Facebook ads. Facebook ads can expand your reach and drive email signups. Facebook’s advertising platform is capable of promoting your ad to a custom audience.
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How to create an email newsletter step by step: Phase 1. Preparation. Step 1: Be GDPR compliant. Step 2: Create the subscribe form. Step 3: Segment your target audience. Step 4: Set a goal. Phase 2. Content. Step 5: Keep your content focused. Step 6: Keep the copy concise and scannable. Step 7: Drive action with the CTA buttons’ copy.
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Whether you’re launching a newsletter or refining your current one, here are three tips on how to create an email newsletter that people actually read.
