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Now let’s get into more specific newsletter content ideas with examples. 1. Share how-to guides. Everybody likes that friend they can rely upon to provide actionable information. A well-crafted how-to guide as an email newsletter can be likened to this.
- Step 1. Choose An Email Newsletter Tool.
- Step 2. Figure Out Your Newsletter's goal.
- Step 3. Choose A Template and Gather Your Content.
- Step 4. Personalize Your Template.
- Step 5. Set Your Email Newsletter Size.
- Step 6. Add in Your Body Content.
- Step 7. Add in Personalization Tokens and Intelligent Content.
- Step 8. Choose Your Subject Line and Sender name.
- Step 9. Support Your Newsletter Content with Alt Text and Plain text.
- Step 10. Make Sure You're Legally Compliant.
The first thing you’ll need to do is choose the best email newsletter toolfor your budget, goals, and level of technical skills. HubSpot offers one of the best email marketing tools you can use to send optimized, well-designed newsletters. It’s part of Marketing Hub, which is a collection of marketing automation software for small-to-enterprise bus...
Learn the types of newsletters you can send in our free email newsletter guide. Once you’ve selected an email newsletter tool, it’s time to think about your goals. Don’t jump straight into writing. Instead, it’s important to ensure you’re fully aware of why you’re investing in your newsletter at all and how it fits into your larger content strategy...
Now, after you’ve settled on your newsletter’s goals, you can choose a template and start finding content for it. If you haven’t designed your own emails before, I’d recommend looking into pre-made templates — while they’re not required, these templates can save you a lot of trouble down the line. And if you’re using HubSpot, you can easily access ...
A template is an important starting point — but if you want to create a great newsletter, some personalization is essential. In HubSpot’s Marketing Hub, you can adjust your template by clicking on elements and editing the specifications on the left-hand panel. Of course, personalization doesn’t mean that your template should be flashy. Even newslet...
When you send a regular email, you don’t usually have to worry about its size. But when it comes to email newsletters, it’s important to make sure you’ve optimized factors like the height, width, and resolution of your email. This is especially complicated when you consider that different subscribers will likely open your email on different devices...
So, you’ve got an email template, and you’ve made sure it’s a good size. Now it’s time for the fun part: filling in your template with words and pictures. This will be the meat of your email newsletter, so it’s worth spending the time to perfect it. Ben Berkley, managing editor for The Hustle, says it should be clear to your audience what kind of v...
When I get an email newsletter that feels like it’s been written just for me, I open it, click on all the links, and share it with my friends. When it feels like a trusted friend or mentor took the time to put together a thoughtful piece of content with just the things I’m interested in, it’s a recipe for engagement. As senior content writer Rebecc...
Most of us tend to focus on the body of an email itself — but the subject line and sender are just as important. I’ve even found that sometimes, those two key items are even more critical than what’s in the email body, since they’re what determine whether a recipient will click to open the email at all. In fact, one recent report found that 70% of ...
At this point, you might be thinking you’re ready to go. You’ve got your email content, it’s nicely designed and personalized, and you’ve chosen a subject line and sender that are bound to catch your recipients’ attention. But remember: There’s more to an email than what most of us see. Specifically, including a plain text version as well as alt te...
Alongside marketing considerations, it’s also important to make sure that your emails are compliant with any relevant laws and regulations. For most organizations, the two most significant laws that marketers need to worry about are CAN-SPAM and GDPR. 1. CAN-SPAMis a United States law that requires marketers to include a footer in their email newsl...
- Ginny Mineo
- Head of Content Marketing & Partnerships
- Define your goals. Defining your goals is the crucial first step in creating an impactful email newsletter. Goals create a clear sense of direction and help you determine the key performance indicators (KPIs) to track and evaluate success.
- Choose an email marketing platform. Having the right email newsletter platform in your corner is essential for your email newsletter’s success. Remember, the platform you select will impact your email marketing campaigns’ functionality, deliverability, and overall performance.
- Build your email list. Building an email list is the next critical step. Obviously, you can’t build a successful email newsletter if you don’t have an effective strategy for collecting email addresses in the first place.
- Segment your email list. You cannot run a successful email newsletter without segmentation. Email list segmentation is the hack experienced marketers use to run personalized email campaigns that yield incredible results.
Keep your loyal customers in the loop with information newsletters. Learn how to create the best newsletters for business—with real examples.
Jan 30, 2023 · Jan 30, 2023. Email newsletters are a great way to stay connected with subscribers, customers and employees alike — especially when it comes to highlighting company updates, sales offers and new products and services. But if you want to stand out in the inbox, your newsletters need to look and sound compelling.
Mar 22, 2024 · How to Create an Email Newsletter: Step 1. Starting an email newsletter. Step 2. Creating an email list. Step 3. Setting up your email list settings. Step 4. Adding newsletter signup forms to get more subscribers. Step 5. Sending your first email newsletter. Tips on Email Newsletters: Step 6. Tips to get more email subscribers. Step 7.
