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Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based. They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'.
May 22, 2024 · Building on the success of the first store, Zara began to expand across Spain during the late 1970s. The brand quickly gained a reputation for its ability to mimic high-end fashion styles and produce them at a fraction of the cost, appealing to a wide range of consumers.
History and Founders. It all began when Ortega established a dress-making factory, Inditex, in the year 1963.Ten years later, he started off a small store that was named as Zorba in La Coruna, Spain with a budget of a meagre 30 Euros. He then changed the name as Zara with no particular intention.
Nov 9, 2012 · The roots of Inditex go back to 1963, when Ortega, the son of a railway worker, started a business making housecoats and robes in La Coruña. In 1975, he opened his own store in town.
- Suzy Hansen
- 4 min
- The Zara Brand Story
- The Zara Brand Strategy
- Customer Co-Creation: Zara’s Principal Designer Is The Customer
- Zara’s Super-Efficient Supply Chain
- Sustainability at The CORE of Zara’s Operations
- Zara’s Culture: The Word “Impossible” Does Not Exist
- The Zara Brand Communication Strategy
- Zara’s Future Brand and Business Challenges
- Conclusion: Take Zara’s Cue and Listen to Your Customers
- Insights Links
Zara was founded by Amancio Ortega and Rosalía Mera in 1975 as a family businessin downtown Galicia in the northern part of Spain. Its first store featured low-priced lookalike products of popular, higher-end clothing and fashion. Amancio Ortega named Zara as such because his preferred name Zorba was already taken. In the next 8 years, Zara’s appro...
In 2019, Zara was ranked 29th on global brand consultancy Interbrand’s list of best global brands. Its core values are found in four simple terms: beauty, clarity, functionality and sustainability. The secret to Zara’s success has largely being driven by its ability to keep up with rapidly changing fashion trends and showcase it in its collections ...
Zara’s unrelenting focus on the customer is at the core of the brand’s success and the heights it has achieved today. There was a fascinating story around how Zara co-creates its products leveraging its customers’ input. In 2015, a lady named Miko walked into a Zara store in Tokyo and asked the store assistant for a pink scarf, but the store did no...
Zara’s highly responsive, vertically integrated supply chain enables the export of garments 24 hours, 365 days of the year, resulting in the shipping of new products to stores twice a week. After products are designed, they take around 10 to 15 days to reach the stores. All clothing items are processed through the distribution center in Spain, wher...
Sustainability has been a hot topic in business for the last decade and is now quickly becoming a must-have hygiene factor for companies that want to resonate with and win the loyalty of its global customers. For Inditex, this means having a commitment to people and the environment. Commitment to people: Inditex ensures that its employees have a sh...
Zara has a very entrepreneurial culture, and employs lots of young talent who quickly climb through the ranks of the company. Zara promotes approximately two-thirds of its store managers from within and generally experiences low turnover. The brand has no fear in giving responsibility to young people and the culture encourages risk-taking (as long ...
Zara has used almost a zero advertising and endorsement policy throughout its entire existence, preferring to invest a percentage of its revenues in opening new stores instead. It spends a meager 0.3 per cent of sales on advertising compared to an average of 3.5 per cent by competitors. The brand’s founder Amancio has never spoken to the media nor ...
Charting a new digital strategy in the COVID-19 crisis: With its primarily offline shopping experience, Zara has been hard hit by global store closures amid the COVID-19 crisis in 2020, with sales falling 44% year-on-year in Q1 2020 and the company reporting a net loss of USD 482 million. Inditex has announced that it will be closing between 1,000 ...
The Zara brand was born with a keen eye on its customer – its ability to understand, predict and deliver on its customers’ preferences for trendy fashion at affordable prices. In addition to its effective supply chain, the brand’s ability to have its customers co-create designs is unique and provides it with a competitive advantage. Most fashion tr...
About the author: Martin Roll – Business & Brand Strategist Read about Uniqlo: Uniqlo – The Strategy Behind The Global Japanese Fast Fashion Retail Brand Read about Forever 21: Forever 21 – Fast Fashion Retail Brand With An Edge Read about Charles & Keith: Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand Read more: Insigh...
Sep 2, 2022 · Zara first gained fame not long after the turn of the century, and its fame quickly spread beyond the borders of Spain. By the 1990s, the retailer had already opened locations in numerous countries across Europe and the United States, including France.
Sep 18, 2024 · The story of Zara began in 1974 when Amancio Ortega, a visionary entrepreneur from Galicia, Spain, opened his first store in A Coruña. Ortega’s vision was simple yet revolutionary: to bring high fashion to the masses by mimicking runway trends and making them affordable.
