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Mar 13, 2024 · This shield logo evolved into a spike design, in use from 1961. This featured the 'United' name in a black or blue typeface with blue and red spike segments below and above. It also became standard in the 1960s to refer to the airline just as 'United.' The spike was commonly displayed on aircraft tails.
- The History Of United Airlines' Livery
Furthermore, the print for its name was black, and in block...
- The Complete History of United Airlines
United Airlines has a rich history that dates back to the...
- The History Of United Airlines' Livery
United Airlines was the creation of aviation pioneer William Boeing, who started out in the airplane business in 1916. His Boeing Airplane Company, as it was then called, achieved the first international postal delivery in 1919, and he went on to establish United Aircraft Corp. in 1928.
In 1988, United removed all of the artistic elements from its logo, to focus entirely on the “United” name instead. The highly modern and minimalistic logo increased the size of the word “United” significantly, and depicted the letters in bold font with minimal white spacing.
- 1930 – 1933
- 1933 – 1935
- 1935 – 1939
- 1939 – 1940
- 1940 – 1954
- 1954 – 1960
- 1960 – 1961
- 1961 – 1971
- 1974 – 1993
- 1993 – 1998
It starts with a dark blue rectangle showing a map of the United States with two airlines labeled. The center element is enclosed in a light circle surrounded by a thin dark band. To the right and left is the then-current company name, United Air Lines, in italics.
The redesign resulted in radically reconfigured elements of the emblem. The developers enlarged the name and placed it in two rows on a wide dark blue rectangle. The map of the United States was removed, and the typography of the inscriptions was changed: now, the letters are classic, without a slope.
Until the end of this period, the logo was still dominated by a rectangular shape, giving it a standardized look. The designers replaced the dark blue with a lighter color, increased the size of the first word in the name (“United”), and reduced the second part (“Air Lines”).
In 1939, the era of the shield-shaped emblem began. It is divided into three parts, both in color and configuration. The top one is the monarchical crown, the sign of authority, with the basic elements of the name. The middle is the traditional rectangle; one-third is the map, and the other half is the name. At the bottom is the remaining portion o...
The company’s management felt that the logo was overloaded with various details and approved a new version. It contains only the most important elements – the informative ones. These are the full name of the air carrier and the star (a symbol of belonging to the sky). The shape of the shield remained the same, as well as the color ratio, but the bl...
The United Airlines logo used from 1954 to 1960 is a striking example of how symbolism and design can reflect a company’s values and aspirations during a specific historical period. The logo is shaped like a shield, symbolizing protection, reliability, and tradition. The shield is divided into three horizontal stripes: red, white, and blue. These c...
After the merger with Capital Airlines, the company redesigned its logo. It removed the second part of the name, shortening it to “United.” It remained in the middle part of the shield but was enlarged.
The United Airlines logo, used from 1961 to 1971, reflects the spirit of the era and the company’s drive for dynamic development and innovation. The logo has two main elements: the company name and a stylized symbol. The name “UNITED” is written in black capital letters, emphasizing the company’s serious and rigorous approach to air transportation....
In 1974, the era of the so-called “tulips” began. This nickname was given for the shape that the emblem received. It resembles an elongated flower bowl at an inclination of 68 degrees. Its author was the artist Sol Bass. He embodied the brand’s new image in the first letter of the word “United.” The lines symbolize movement and flight. The full nam...
The graphic icon has been reduced and moved to the left of the word United Airlines. The author of this version is CKS Partners Studio.
Sep 20, 2022 · For many, the logo has become the defining image of the airline, and what comes to mind when they think about “United Airlines.” On March 3, 2012, United and Continental merged their passenger service systems, frequent-flier programs, and websites.
Sep 5, 2022 · Furthermore, the print for its name was black, and in block capitals. The DC-6's tail no longer featured the tricolor design, but rather a diagonal red and blue line interrupted by the carrier's name, printed once again in black block capitals. United's DC-6s sported one of its plainer liveries.
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Sep 17, 2023 · United Airlines has a rich history that dates back to the early days of US aviation. The airline underwent a period of disintegration in the 1930s due to political issues. United Airlines has experienced significant growth in recent years, expanding its worldwide route network and fleet size.
