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Jun 27, 2024 · Tsuji says that Hello Kitty's simplicity and lack of a specific narrative makes her a more versatile and relatable character than, say, Mickey Mouse. But there’s a lot of detail to lap up.
Shintaro Tsuji (辻 信太郎, Tsuji Shintarō) (born December 7, 1927) is a Japanese entrepreneur. Formerly a civil servant, he is the founder and (until 2020) president of Sanrio, a merchandise company known for its characters, including Hello Kitty.
Oct 30, 2023 · How did Shintaro Tsuji come up with the idea for Hello Kitty? Shintaro Tsuji was inspired by the simple joy of giving and wanted to create a character that could bring happiness to people’s lives. After observing the popularity of cute characters in Japan, he envisioned a cartoon cat with a heart-shaped face, and thus Hello Kitty was born.
Jun 12, 2020 · Shintaro Tsuji started a gift company in the 1960s and quickly realised that the products featuring "cute" designs were his bestsellers. That led to the creation of Hello Kitty, who has since...
Sanrio was founded by a Japanese businessman Shintaro Tsuji in 1962s, but the former company only produced silk products in Nihonbashi in Japan at that time. The former company was called The Yamanashi Silk Company (Tsuji was brought up in Yamanashi prefecture in Japan.
Jan 21, 2024 · Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods. His great innovation was the realisation that adding a kawaii (cute) character to those trinkets would massively increase their desirability.
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Sanrio President Tomokuni Tsuji shares exclusive insights into taking the business of kawaii global 50 years after it brought the world Hello Kitty.
