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  1. Shintaro Tsuji (辻 信太郎, Tsuji Shintarō) (born December 7, 1927) is a Japanese entrepreneur. Formerly a civil servant, he is the founder and (until 2020) president of Sanrio, a merchandise company known for its characters, including Hello Kitty.

  2. Oct 30, 2023 · Although Shintaro Tsuji is the driving force behind Sanrio, the actual design of Hello Kitty was brought to life by talented designer Yuko Shimizu. Inspired by the vision of Tsuji, Shimizu crafted the iconic feline character that would capture the hearts of millions around the world.

  3. Jun 12, 2020 · 12 June 2020. AFP. Shintaro Tsuji has been at the helm of Sanrio for more than six decades. The founder of the Japanese company that created Hello Kitty has announced he is stepping down as CEO...

  4. Jun 12, 2020 · 12 June 2020. AFP. Shintaro Tsuji has been at the helm of Sanrio for more than six decades. The founder of the Japanese company that created Hello Kitty has announced he is stepping down as CEO...

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  5. Jul 10, 2020 · Shintaro Tsuji, the 92-year-old founder of Sanrio, the Japanese company that created Hello Kitty, handed over the reins to his 31-year-old grandson Tomokuni Tsuji, who officially became...

  6. Jun 12, 2020 · Sanrio Co. says Shintaro Tsuji, 92, who founded the company that created Hello Kitty, will step down as president next month in the first change of leadership in its 60-year history.

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  8. Oct 3, 2018 · The trend within Japan of preferring digital over live-action personalities can be traced back four decades, says Izumi Tsuji, a sociology and culture professor at Chuo University.

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