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- TikTok has been the most visited website in 2021, according to new data. The video app has become more popular than the previous winner, American search engine giant Google, thanks to a surge in popularity during the pandemic. Last year TikTok was the seventh most popular while Google was in first place.
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Jan 27, 2021 · TikTok ad sales chief Blake Chandlee explains why the social media platform has logged meteoric growth over the past year.
Aug 5, 2020 · TikTok's secret lies in its use of music and an extraordinarily powerful algorithm, which learns what content users like to see far faster than many other apps.
- A Brief Recap of Tiktok
- The "For You" Page and The Algorithm
- Tiktok Trends
- Communities on Tiktok
- The Future of Social Media
TikTok has over one billion active users across the world, and that number continues to grow. If you're currently out of the loop, this amount of use seems staggering, but there are very good reasons why so many teens are still addicted to the app. In early 2020, we explored why TikTok had so many devoted users. However, in light of its rapid and s...
The biggest reason that so many teenagers, and people of all ages, are still addicted to TikTok is the app's content discovery feed, better known as the "For You" page or FYP. This page acts as the primary timeline on the app and is how people find new content. TikTok is powered by a unique algorithm that uses AI and machine learning to populate th...
Another big reason why TikTok is so dominant is because of the prevalence of trends, such as dance challenges for popular songs or videos aligned with popular in-app filters. The algorithm prioritizes content that fits certain online trends that are popular at the moment. Since hot trends tend to gain more engagement, other users will frequently jo...
Lastly, TikTok is home to a diverse range of content. Groups of clips and content creators are normally called "TikTok communities" and are characterized by similar videos, audios, and common hashtags. For every niche subject matter, there are likely thousands of users making videos on that specific topic. For example, there is an entire TikTok sub...
TikTok is a great example of the role of machine learning and AI in shaping our consumption habits. Much like how e-commerce sites use user-driven algorithms to suggest what to buy, TikTok's platform is dependent on its users to drive the growth of certain types of content. TikTok has a plethora of privacy concerns that have raised many eyebrows, b...
Dec 31, 2021 · TikTok has been the most visited website in 2021, according to new data. The video app has become more popular than the previous winner, American search engine giant Google, thanks to a...
Dec 6, 2021 · In 2021, TikTok users rediscovered their favorite pastimes and gave first-time reactions to the trends from decades past. Creators recirculated fashion, collected analog music, and cheered as childhood stars reunited to share songs that they loved years ago.
Jul 8, 2022 · Sept 27, 2021: TikTok announces that it has surpassed 1 billion monthly active users as the app continues to rapidly rise in popularity. Oct. 26, 2021: During a public hearing, U.S. lawmakers press Michael Beckerman, TikTok’s head of public policy for the Americas, on whether TikTok’s Chinese ownership could expose consumer data to Beijing.
Oct 14, 2022 · Part 1: How TikTok ate the internet. Part 2: Sorry you went viral. Part 3: As Washington wavers, Beijing exerts control. Its dominance, as estimated by the internet firms Cloudflare, Data.ai and...
