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      • 25 years ago, The Blair Witch Project convinced millions that they were watching real found footage. With filming techniques and a viral marketing campaign, the movie left a mark on the horror genre.
      www.npr.org/2024/07/30/nx-s1-5030845/25-years-later-the-legacy-the-blair-witch-project-left-on-horror
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  2. Jul 16, 2019 · Part of what made The Blair Witch Project so groundbreaking is that you never see the actual Blair Witch, and the filmmakers didn’t use special effects to scare audiences; instead they had...

  3. Jul 30, 2024 · Discover the truth behind ‘The Blair Witch Project', 25 years after its release. Explore its origins, unique production methods and the marketing tactics that convinced audiences it was real.

  4. The Blair Witch Project grossed nearly $250 million worldwide, making it one of the most successful independent films of all time, as well as the 29th most profitable horror film, while also being a sleeper hit. The film launched a media franchise, which includes two sequels (Book of Shadows and Blair Witch), novels, comic books, and video games.

  5. Jan 13, 2015 · Their success was extraordinary: The Blair Witch Project became a $248 million global phenomenon. Along the way, the filmmakers revolutionized the idea of a "blockbuster," proved the value of...

  6. Mar 13, 2024 · The Blair Witch Project used improv auditions to select actors for realism in horror scenes. The cast faced real discomfort, including limited food and wet sleeping bags during filming.

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  7. Mar 28, 2019 · The ‘Blair Witch’ Extended Universe: How a Tiny Indie Film Became a Horror Sensation—and Invented Modern Movie Marketing. The 1999 found-film sensation changed the way that audiences watch ...

  8. Jul 23, 2024 · But it was “The Blair Witch Project”, released 25 years ago in July 1999, which most convincingly muddled fact and fiction. In the process, it became one of the most important horror films of...

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